Nissan has unveiled its latest campaign for the new Navara. The work of Omnicom’s integrated global agency partnership between TBWA and OMG, the TVC produced entirely in house and kicks off this week.
Directed by Brian Patto and set to Wolfmother’s Joker & the Thief the ad was shot over five days across two states, and aims to uncover some undiscovered locations across Victoria and South Australia.
Geraldine Davys, director of marketing at Nissan Australia commented: “We are really proud and excited to launch the new Nissan Navara in a way that is uniquely Australian. It’s one of the most important new car launches for Nissan in recent times, so we needed to ensure that we were broadening our appeal beyond the traditional tradie audience; to those who truly want to adventure off-road.”
Brian Patto added: “The new Navara PRO-4X is tough and it was so much fun unleashing it across a variety of rugged terrains to showcase its capability and strength”.
The campaign is delivered in market via an integrated multimedia schedule including a series of local activations across the entire Nissan dealer network and a national radio promotion to encourage Australians to shake off the 2020 blues and see more of Australia in their Navara.
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
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The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]