Nissan has unveiled its latest campaign for the new Navara. The work of Omnicom’s integrated global agency partnership between TBWA and OMG, the TVC produced entirely in house and kicks off this week.
Directed by Brian Patto and set to Wolfmother’s Joker & the Thief the ad was shot over five days across two states, and aims to uncover some undiscovered locations across Victoria and South Australia.
Geraldine Davys, director of marketing at Nissan Australia commented: “We are really proud and excited to launch the new Nissan Navara in a way that is uniquely Australian. It’s one of the most important new car launches for Nissan in recent times, so we needed to ensure that we were broadening our appeal beyond the traditional tradie audience; to those who truly want to adventure off-road.”
Brian Patto added: “The new Navara PRO-4X is tough and it was so much fun unleashing it across a variety of rugged terrains to showcase its capability and strength”.
The campaign is delivered in market via an integrated multimedia schedule including a series of local activations across the entire Nissan dealer network and a national radio promotion to encourage Australians to shake off the 2020 blues and see more of Australia in their Navara.
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