Nissan has unveiled its latest campaign for the new Navara. The work of Omnicom’s integrated global agency partnership between TBWA and OMG, the TVC produced entirely in house and kicks off this week.
Directed by Brian Patto and set to Wolfmother’s Joker & the Thief the ad was shot over five days across two states, and aims to uncover some undiscovered locations across Victoria and South Australia.
Geraldine Davys, director of marketing at Nissan Australia commented: “We are really proud and excited to launch the new Nissan Navara in a way that is uniquely Australian. It’s one of the most important new car launches for Nissan in recent times, so we needed to ensure that we were broadening our appeal beyond the traditional tradie audience; to those who truly want to adventure off-road.”
Brian Patto added: “The new Navara PRO-4X is tough and it was so much fun unleashing it across a variety of rugged terrains to showcase its capability and strength”.
The campaign is delivered in market via an integrated multimedia schedule including a series of local activations across the entire Nissan dealer network and a national radio promotion to encourage Australians to shake off the 2020 blues and see more of Australia in their Navara.
Out-of-home media company JCDecaux has announced that it has received certification from Climate Active for Australia’s first carbon-neutral out-of-home advertising product across Transit. Steve O’Connor, CEO, JCDecaux, said: “There is no doubt that sustainability is important. Reducing our environmental impact, and helping our clients do the same, is a continued priority in our strategy. “I’m […]
Radio host, Christian O’Connell has contracted COVID.19 and won’t be returning to the airwaves as planned. O’Connell is currently the host of GOLD FM’s Melbourne Breakfast Show a show that has been getting more buzz although the ratings do tend to ebb and flow a bit. However, O’Connell shared on Instagram yesterday that he wouldn’t […]
SafetyCulture’s first brand TVC, ‘Making grand plans a reality,’ features Adelaide International tennis champion Thanasi Kokkinakis and The Block’s Scott Cam (Pictured above). The TVC will debut during Channel 9’s Australian Open opening rounds and will air throughout the tournament. The 30-second spot will also run on social and digital media, at the Melbourne Park […]
The National Heavy Vehicle Regulator (NHVR) has launched a new major road safety awareness campaign titled, ‘Don’t #uck With A Truck’ targeting learners and P-platers. The campaign demonstrates how L and P licence holders can drive safely around trucks, including rules to follow when trucks are turning, stopping and how to overtake a truck. “The […]
A new online survey is seeking views on how Australians’ living in regional, rural or remote areas access news as part of a federal parliamentary inquiry into Australia’s regional newspapers. The House of Representatives Standing Committee on Communications and the Arts Chair Dr Anne Webster MP said: “Over the past 10 years news outlets in rural, regional and remote […]
As Kia celebrates 21 years as a major partner of the Australian Open, the brand is upping the ante for attendees at this year’s event unveiling the ‘Kia Halo’. The ‘Kia Halo’, is a world-first immersive experience that will showcase the Kia EV6 for the first time in Australia and power elements of the activation. […]
Enero Group has appointed Abigail Dawson (main photo) as its group communications director. It follows Lu Borges move to Los Angeles to become MullenLowe US’ Head of brand and communications. In her new role, Dawson will be reporting in to Steve McArdle and Wai Kwok, CEOs of BMF and Orchard respectively. She will be responsible […]
Anytime Fitness has launched a campaign to promote the brand as the most welcoming and inclusive gym for all Australians – no matter their body type, fitness level, ability, or background. The “Any body, Any time” campaign challenges the stereotypical representation of gym-goers, showcasing a diverse range of people with different needs, highlighting the various […]
Dentsu has announced the appointment of David Halter (main photo) as chief strategy and growth officer and the departure of Brent Kirby who was this morning named Clems Sydney new CEO. Big changes are happening at dentsu with Kerby departing to pursue other opportunities and Halter arriving with over 20 years of experience. Kerby, of […]
Nine has unveiled the major partners and sponsors for the 2022 Australian Open broadcast, with Kia, Samsung, Uber Eats, ANZ, Visit Victoria, APT, AAMI, Chemist Warehouse, Peters and Stan all joining in Nine’s Summer of Tennis. This year has also seen Bondi Sands, Ralph Lauren, Chubb Insurance and Safety Culture take up Nine’s AO Extender […]
Entries are well and truly open for the 2022 TikTok Cannes Young Lions Competition Australia so we decided to sit down with winners from previous years and pick their brains. Today we’re with Lizzie Wood from The Monkeys, the 2021 winner of the Cannes Young Lions award in the film category alongside her creative partner […]
Queensland PR and personal branding agency, Yellowpanda, has added two headline clients to its stable with celebrity-backed seltzer brand, Hard FIZZ, and drone experts, Aviassist, joining the ‘Panda Den’. The new clients enjoying early success with Yellowpanda with Hard FIZZ and Aviassist both seeing extensive mainstream media mentions in their first month of representation. Hard […]