TBWA Sydney has been appointed as the new creative agency for Sheridan after a three way competitive pitch.
Sheridan has been creating quality home and lifestyle products for 50 years and is respected as an icon of Australian style. Devoted to quality, craftsmanship and artistry and inspired by the Australian landscape and lifestyle. Sheridan has its own stores across Australia and is stocked in David Jones and Myer nationally as well.
‘Sheridan has a very loyal and valuable customer base, but as with many well-loved brands, the challenge is how to keep winning new hearts and minds. We believe we’ve found a great partner with TBWA and are excited to be working with a world-class agency that has the philosophy of disruption at it’s core, said Renee Awadalla, GM of marketing at Sheridan.