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B&T > Media > TBWA Sydney Win Foxtel And Fox Sports
Media

TBWA Sydney Win Foxtel And Fox Sports

Amy Dunn
Published on: 18th November 2016 at 11:06 AM
Amy Dunn
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TBWA Sydney has been appointed as the retained agency for both Foxtel and Fox Sports after a final competitive pitch against Clemenger BBDO Melbourne.

It is the first time a single creative agency will handle both the Foxtel and Fox sports accounts. The decision to align both Foxtel and Fox Sports with one agency is a key part of the strategy going forward.

“It’s incredibly important for us to be united in how we go to market and, ultimately, it’s all part of the Foxtel platform and so we think we are stronger together and we are really excited about having this alignment.” said Rob Farmer, director of brand marketing – content and products.

TBWA CEO Paul Bradbury has said the agency is very excited to be working with both Foxtel and Fox Sports. TBWA will continue to work with Foxtel’s internal agency, Felix.

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TAGGED: Customer Engagement, Fetch TV, TBWA Sydney
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By Amy Dunn
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Part of the team at Australian based agency WhybinTBWA, Amy is the Executive Assistant to Paul Bradbury (Regional CEO Australia & New Zealand) and Adrian Paul (COO Australia). Amy has recently graduated from University of Technology, Sydney with a Bachelor of Communications; Public Communications and Social Inquiry in 2013, at age 22. With a background in Fashion&Lifestyle PR and Event Management industries, Amy's previous career experience includes agencies such as EVH PR and Australian Institute for Cultural Diversity.

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