Award-winning purchase journey specialists 31ST are toasting another addition to their client portfolio, with Taylors Wines partnering with the agency to drive its below-the-line (BTL) and shopper marketing strategy.

As the family-owned winery’s first BTL agency, 31ST will work with Taylors’ marketing team to shape engaging in-store experiences for its collection of premium wines.

Vaughan Kerr, managing partner of 31ST, said: “How could we not be excited by a client that is, not only the current B&T Marketing Team of the Year, but provided an amazing tasting session during the pitch process and awarded 31ST their 2017 Wallabies sponsorship amplification?”

Taylors Wines chief marketing officer Cameron Crowley said: “We’re excited to welcome 31ST:SECOND to the Taylors family.

“Vaughan and the team are first-class at producing experiences in the trade that will resonate with wine shoppers. With their insights and ideas, we know they will take our industry-leading trade activations to a new level.”

31ST’s appointment takes effect immediately.