Taylor Swift The Most Popular Artist To Listen To While WFH

Taylor Swift The Most Popular Artist To Listen To While WFH
B&T Magazine
Edited by B&T Magazine



The nation’s favourite voice to listen to when working from home has been revealed.

The ‘WFH Interiors Trend Report’ by online retailer Made.com analysed 2000 Spotify work from home playlists to reveal that the artist that featured the most on WFH playlists on Spotify was ‘August’ singer Taylor Swift.

Swift claims the top spot as the voice of working from home in 2020, with the folk-pop queen appearing across 27 of the 2,000 playlists analysed.

August from her album Folklore appeared on four playlists, with ‘the 1’ and ‘peace’, from the same album, both appearing on three WFH playlists.

The second most popular was Khruangbin, an American musical trio, with 14 playlist appearances. They are known for blending global music influences, such as classic soul, dub, and psychedelia.

Ariana Grande took third place, appearing on 13 playlists overall.

RankArtistAppearances in WFH Playlists
1Taylor Swift27
2Khruangbin14
3Ariana Grande13
4Harry Styles12
5Sam Hunt11
6SHINee10
7Mr. Hong10
8Johnnyswim10
9Everlast10
10Champion10

 

When it came to the most popular song to work to, it was a three-way tie between Harry Styles’ ‘Adore You’, Taylor Swift’s August and Maggie Rogers’ ‘Light On’.

Made.com analysed over 2000 Spotify “WFH” playlists to create the ultimate mood-boosting playlist featuring everything from Billie Eilish and Justin Bieber to multiple hits from Harry Styles and Taylor Swift.

Unsurprisingly the most featured genre on the WFH playlists was pop. Dr. Emma Gray of the British CBT and Counseling Service worked with Spotify to discover that musical tempo in the range of 50-80 beats per minute induces the alpha state in a person’s brain, causing concentration to be heightened.

The average pop song however has 116 bpm on average, making the genre slightly too fast for this optimum concentration zone.

RankArtistSongTempoGenre
1Harry StylesAdore You99 bpmPop
2Taylor Swiftaugust90 bpmPop
3Maggie RogersLight On102 bpmPop
4Taylor Swiftthe 1140 bpmPop
5Billie Eilisheverything I wanted120 bpmPop
6Justin BieberIntentions (feat. Quavo)148 bpmPop
7Still WoozyGoodie Bag138 bpmIndie
8Megan Thee StallionSavage Remix (feat. Beyoncé)84 bpmRap
9Harry StylesFalling110 bpmPop
10KhruangbinWhite Gloves91 bpmNeo Psychedelic
11The WeekndBlinding Lights171 bpmR&B
12Maggie RogersLove You For A Long Time113 bpmPop
13Rex Orange CountyLoving Is Easy117 bpmPop
14LizzoJuice120 bpmPop
15Taylor Swiftpeace150 bpmPop

 




Please login with linkedin to comment

Made.com Spotify

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]