Taylor Swift The Most Popular Artist To Listen To While WFH

Taylor Swift The Most Popular Artist To Listen To While WFH
B&T Magazine
Edited by B&T Magazine



The nation’s favourite voice to listen to when working from home has been revealed.

The ‘WFH Interiors Trend Report’ by online retailer Made.com analysed 2000 Spotify work from home playlists to reveal that the artist that featured the most on WFH playlists on Spotify was ‘August’ singer Taylor Swift.

Swift claims the top spot as the voice of working from home in 2020, with the folk-pop queen appearing across 27 of the 2,000 playlists analysed.

August from her album Folklore appeared on four playlists, with ‘the 1’ and ‘peace’, from the same album, both appearing on three WFH playlists.

The second most popular was Khruangbin, an American musical trio, with 14 playlist appearances. They are known for blending global music influences, such as classic soul, dub, and psychedelia.

Ariana Grande took third place, appearing on 13 playlists overall.

RankArtistAppearances in WFH Playlists
1Taylor Swift27
2Khruangbin14
3Ariana Grande13
4Harry Styles12
5Sam Hunt11
6SHINee10
7Mr. Hong10
8Johnnyswim10
9Everlast10
10Champion10

 

When it came to the most popular song to work to, it was a three-way tie between Harry Styles’ ‘Adore You’, Taylor Swift’s August and Maggie Rogers’ ‘Light On’.

Made.com analysed over 2000 Spotify “WFH” playlists to create the ultimate mood-boosting playlist featuring everything from Billie Eilish and Justin Bieber to multiple hits from Harry Styles and Taylor Swift.

Unsurprisingly the most featured genre on the WFH playlists was pop. Dr. Emma Gray of the British CBT and Counseling Service worked with Spotify to discover that musical tempo in the range of 50-80 beats per minute induces the alpha state in a person’s brain, causing concentration to be heightened.

The average pop song however has 116 bpm on average, making the genre slightly too fast for this optimum concentration zone.

RankArtistSongTempoGenre
1Harry StylesAdore You99 bpmPop
2Taylor Swiftaugust90 bpmPop
3Maggie RogersLight On102 bpmPop
4Taylor Swiftthe 1140 bpmPop
5Billie Eilisheverything I wanted120 bpmPop
6Justin BieberIntentions (feat. Quavo)148 bpmPop
7Still WoozyGoodie Bag138 bpmIndie
8Megan Thee StallionSavage Remix (feat. Beyoncé)84 bpmRap
9Harry StylesFalling110 bpmPop
10KhruangbinWhite Gloves91 bpmNeo Psychedelic
11The WeekndBlinding Lights171 bpmR&B
12Maggie RogersLove You For A Long Time113 bpmPop
13Rex Orange CountyLoving Is Easy117 bpmPop
14LizzoJuice120 bpmPop
15Taylor Swiftpeace150 bpmPop

 




Please login with linkedin to comment

Made.com Spotify

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]