B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Channel 10
  • Spotlight on Sponsors
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Taylor Swift Stars In Latest Apple Music Ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Taylor Swift Stars In Latest Apple Music Ad
AdvertisingMedia

Taylor Swift Stars In Latest Apple Music Ad

Erin M Doyle
Published on: 4th April 2016 at 10:24 AM
Erin M Doyle
Share
2 Min Read
SHARE

Taylor Swift, who has a rocky relationship with music streaming sites, has thrown her support behind Apple Music appearing in a advertising spot to promote its three month free trial.

In the 60-second spot, Swifty gets so wrapped up in the song Jumpman by Drake and Future that she falls off the treadmill. The creative is supposedly “based on true events”.

Based on true events. #TAYLORvsTREADMILL @applemusic @Drake @1Futurehttps://t.co/ryUY3Yz7Prhttps://t.co/1eIHjoVIFU

— Taylor Swift (@taylorswift13) April 1, 2016

Tay Tay is not the biggest support of music streaming sites, especially Spotify which she refuses to give access to her music. Swift believes that Spotify’s freemium model is destroying the music business.

Last year, she had a very public dispute with Apple Music where she attacked the streaming site for not paying musicians during the service’s three month free trial.

The dispute ended with Apple’s Senior vp of Internet Services, Eddy Cue, confirming via Twitter that Apple music streaming will pay artists during its three month free trial period.

In response, Swift agreed to allow her album 1989 on the service- which is the only streaming service to feature the album. Her 1989 World Tour documentary was also made available exclusively on Apple Music.

In November last year, Apple Music CEO Jimmy Iovine was forced to apologies after saying that “women find it very difficult at times — some women — to find music” during CBS This Morning.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: caradvice, zomato
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?