Taylor Swift, Ryan Reynolds And Satan Destroy 2020 In Comedy Gem For Dating Site

Taylor Swift, Ryan Reynolds And Satan Destroy 2020 In Comedy Gem For Dating Site

We don’t need to tell you but 2020’s been a hell of a year.

And that’s the theme of a wonderfully clever spot for US dating site Match that suggests the global plague has made meeting and dating new people even more hellish than it normally is.

Called “Match made in hell”, the spot’s the work of none other than current golden boy Ryan Reynolds and his marketing-come-creative agency Maximum Effort.

Reynolds has even tapped good pal Taylor Swift who’s loaned her 2008 hit Love Story to provide the sickly sweet backing track to the oddball couple of Satan and 2020.

There are plenty of nods to the horrors of the year, including the loved-up couple stealing toilet rolls, working out in a COVID-spaced gym and watching a film in an empty cinema.

The squirrel getting zapped at the 35-second mark also provides one of those “I laughed but probably shouldn’t have” moments too.

Check out the wonderful fun below:

 

 

 

 




Please login with linkedin to comment

Ad campaigns Ryan Reynolds Taylor Swift

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]