Tatts Instant Scratch-Its Enlists Clowns For New Campaign

Colorful birthday clown making a funny face.
SHARE
THIS



Tatts Instant Scratch-Its is back in Victoria with a new campaign created by GPY&R Brisbane.

The campaign, themed ‘Let the fun begin,’ launched on Sunday night with a new TVC directed by Grant Marshall from Blacklab Films.


“Instant Scratch-Its is a fun brand with a strong heritage,” says GPY&R Brisbane creative director Brendan Greaney. “We wanted to create a launch platform that felt big, and just a little bit silly. Let the fun begin is both of these.”

Instant Scratch-Its senior brand portfolio manager, Nicola Duhig, said: “We are excited about the launch of Tatts Instant Scratch-Its in Victoria. Our launch campaign had to be surprising, fun, unexpected and bold. Great work by all involved!”

The campaign is supported by radio, digital and point of sale.

CREDITS:

Creative Director: Brendan Greaney

Senior Art Director: Andrew Leftley

Group Account Director: Fiona Caird

Client Personnel: Nicola Duhig, Ann Hooper

Agency Producer: Robyn Dodd

Director: Grant Marshall, Blacklab Films

Producer: Karen Hayward

Post Production: Cutting Edge Brisbane

Please login with linkedin to comment

Banjo Advertising Sydney Clemenger BBDO Sydney Domain Group

Latest News

B&T Awards Adds NEW CTV Category!
  • Media

B&T Awards Adds NEW CTV Category!

Here at B&T, we love a new category as much as Kochie loves droning on about the economy.

by B&T Magazine

B&T Magazine
Eastern Standard Times Hold Launch Event In Deeply Cultural Setting
  • Media

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting

Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’
  • Media

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’

On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]