Tatts Instant Scratch-Its is back in Victoria with a new campaign created by GPY&R Brisbane.
The campaign, themed ‘Let the fun begin,’ launched on Sunday night with a new TVC directed by Grant Marshall from Blacklab Films.
“Instant Scratch-Its is a fun brand with a strong heritage,” says GPY&R Brisbane creative director Brendan Greaney. “We wanted to create a launch platform that felt big, and just a little bit silly. Let the fun begin is both of these.”
Instant Scratch-Its senior brand portfolio manager, Nicola Duhig, said: “We are excited about the launch of Tatts Instant Scratch-Its in Victoria. Our launch campaign had to be surprising, fun, unexpected and bold. Great work by all involved!”
The campaign is supported by radio, digital and point of sale.
Creative Director: Brendan Greaney
Senior Art Director: Andrew Leftley
Group Account Director: Fiona Caird
Client Personnel: Nicola Duhig, Ann Hooper
Agency Producer: Robyn Dodd
Director: Grant Marshall, Blacklab Films
Producer: Karen Hayward