Tatts Instant Scratch-Its is back in Victoria with a new campaign created by GPY&R Brisbane.
The campaign, themed ‘Let the fun begin,’ launched on Sunday night with a new TVC directed by Grant Marshall from Blacklab Films.
“Instant Scratch-Its is a fun brand with a strong heritage,” says GPY&R Brisbane creative director Brendan Greaney. “We wanted to create a launch platform that felt big, and just a little bit silly. Let the fun begin is both of these.”
Instant Scratch-Its senior brand portfolio manager, Nicola Duhig, said: “We are excited about the launch of Tatts Instant Scratch-Its in Victoria. Our launch campaign had to be surprising, fun, unexpected and bold. Great work by all involved!”
The campaign is supported by radio, digital and point of sale.
Creative Director: Brendan Greaney
Senior Art Director: Andrew Leftley
Group Account Director: Fiona Caird
Client Personnel: Nicola Duhig, Ann Hooper
Agency Producer: Robyn Dodd
Director: Grant Marshall, Blacklab Films
Producer: Karen Hayward
Post Production: Cutting Edge Brisbane
Clemenger Group communications agency Porter Novelli has started 2022 with a new leadership structure, to reflect its growing consulting team and practice areas for its strong national client base. The structure will strengthen its footprint in Australia’s critical industry sectors while continuing to build deep specialisation in strategic communications, media, content and creative services. The […]
Just in time for his upcoming first title defence, Ultimate Fighting Championship’s Heavyweight Champion Francis Ngannou, the “Baddest Man on the Planet” becomes the first partner to join Jellysmack’s new Marquee Program. With this deal, brokered by CAA’s Justin Castillo and Marquel Martin with Jellysmack’s VP of Marquee Business, Aaron Godfred, Jellysmack will help the […]