Target In More Strife For Selling “Sexist” Kids’ T-Shirts

Target In More Strife For Selling “Sexist” Kids’ T-Shirts
SHARE
THIS



Target is in more strife over its kids’ clothing range after a girl’s T-shirt was branded as sexist by customers, forcing the retailer to immediately pull the range.

The offending garment was a cotton T-shirt that featured the words, “Batgirl to-do list”: Dryclean cape. Wash Batmobile. Fight crime. Save the world.”

Screen Shot 2016-09-01 at 9.45.37 am

The idea that young girls had to do housework before saving the world understandably sent some shoppers into a social media rage. The boy’s range read: “Like father, like son … Yes my dad’s Batman.”

One angry customer wrote on Facebook: “Target, can you explain why you are selling something as offensive as this in your stores currently? What message are you intending on sending to young girls? I’m insulted that you present a future where our daughters need to complete their ‘home duties’ before they can go out and save the world. We know that working mothers still do more housework than their spouses, we don’t need you to perpetuate this inequity.”

Target immediately responded to the post – which received 400 likes and 100 comments – saying it would pull the garment from all its stores.

A spokesperson for Target responded to the post with: “It absolutely wasn’t our intention to cause any offence with this shirt, so we really appreciate you all getting in touch with us to let us know your thoughts. We’ve taken this feedback on board, and sincerely apologise for any disappointment caused.”

Please login with linkedin to comment

(Red) Advertising Standards Bureau

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]