In time for the school holidays, Target has launched its new ‘School’s Out. Low prices are in’ TVC campaign highlighting its new lower prices on kid’s items in a fun animated style to engage children and their parents across the nation.
The TVC features two young children swinging on the brand’s infamous round logo as it transforms into a fun world of Target, tapping into children’s imagination which sees the toys and apparel come alive such as the popular $1 Hot Wheels car, $5 Num Noms, boys $4 Dino tee, and girl’s $10 watermelon dress
“This campaign gives us an opportunity to talk about the new lower prices we have dropped across 550 items instore on toys and apparel for kid’s, while doing it in a fun and engaging way. It’s all about the Target rondel that is reinstated as a bold, modern symbol of confidence for our customers that represents amazing value and quality,’ added Kenton Elliot, Target’s general manager of marketing.
The School’s Out campaign was created by AJF Partnership Melbourne with animation by Cadre Pictures and media planning and buying by OMD.
AJF Partnership executive creative director Joshua Stephens said, “Everyone knows that kids need entertaining over the school holidays. So along with great products at fantastic prices we wanted to make sure the school holidays campaign was just as much fun. With modern animation anything is possible, and this is just the start of bringing a new animated Target world to life. It’s like the Target we all grew up with is back, but in 3D.”
The School’s Out TVC will run for two weeks across major networks Channel 10, 9 and 7 launching Wednesday September 21 in 5 metro markets Sydney, Melbourne, Brisbane, Adelaide, Perth and regional markets.