Target’s new fashion campaign celebrates the fabric designed for Australian conditions: denim.
Shot around Victoria, the diversity of Target’s new denim collection is reflected in the varied environments.
Target general manager, marketing Kenton Elliot says: “We want women all over the country to reassess Target denim.
“Because when they do come back in, they’ll find on-trend, quality jeans at a great price”.
Watch the EARTH/WATER/AIR/FIRE inspired ad below:
Created by AJF Partnership, a GrowthOps business, and directed by Rob Stanton-Cook from Collider, the campaign will be seen on multiple channels including TV, OOH, online, and social media.
AJF partnership executive creative director Josh Stephens says: “As Australians, Denim’s part of our DNA, so it’s an exciting space to play in with an iconic Australian brand like Target”.
Client: Target Australia
- General Manager, Marketing: Kenton Elliot
- Head of Brand Communication and Customer Experience: Nicole Gillard
- Head of Creative and Brand Design: Nunzio Miano
- Brand Marketing Manager: Laurelle Esse
- Campaign Manager: Lauren Conte
Agency: AJF Partnership, a GrowthOps Business
- Executive Creative Director: Josh Stephens
- Head of Strategy: Jacqueline Witts
- Group Account Director: Emily Pockley
- Creative Director: Georgia Arnott
- Senior Copywriter: Melanie Stevens
- Senior Art Director: Lauren Doolan
- Senior Account Director: Tess Porter
- Senior TV Producer: Liesel Haug
- Strategic Planner: Hayley Read
- Director: Rob Stanton-Cook
- Producer: Annie Schutt
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]