Talking Testicles To Raise Cancer Awareness

Talking Testicles To Raise Cancer Awareness
SHARE
THIS



How do you get men aged 15-39 to chat about testicular cancer? Cancer Association of South Africa (CANSA) and advertising agency FCB Cape Town latest campaign address this problem with chatty balls.

The ‘Testi-Monials’ campaign is designed to remove the awkwardness and drive awareness around testicular cancer:

According to CANSA, testicular cancer is the most common cancer in young men and affects males of all races. If monitored properly, the average survival rate after five years is around 95 per cent, and stage one cancer cases have essentially a 100 per cent survival rate. It’s for this reason that early detection and prompt action is vital.

Lucy Balona, head of marketing and communication at CANSA, said: “It’s great to see a bunch of people that are actually concerned and interested in men’s health come up with an idea like this and want to share it.

“Cancer is a disease that affects so many, and young men should be made aware about ways to reduce their cancer risk. This is a compelling and engaging campaign to get the guys talking and educated about testicular cancer. Awareness and early detection really does make a difference.”

Mike Barnwell executive creative director at FCB Cape Town said: “We realised that if we could find a way to reduce the awkwardness around the topic of testicular cancer and get a conversation started, we’d be able to increase the chances of early detection.”

For the campaign, FCB Cape Town collaborated with its sister agency, Hellocomputer, it look approximately eight months and some ‘dodgy research’ before the final animations were completed.

Hellocomputer also created the online components of the campaign including an interactive Q&A page where guys could ask the balls questions directly.

This isn’t the first time chatty testis, Bonds underwear and Clemenger BBDO Melbourne launched ‘The Boys’ campaign featuring two talking testicles.

CREDITS

CREATIVE AGENCY

CREATIVE DIRECTOR: Aaron Harris, Grant Campbell

COPYWRITER: André De Wet

ART DIRECTOR: Riaan van Wyk, Matt Thompson

EXECUTIVE CREATIVE DIRECTOR: Mike Barnwell, Simon Spreckley

ACCOUNT DIRECTOR: Stephanie Binns

PRODUCER: Nikki-Leigh Piper

CREATIVE AGENCY: FCB Cape Town & Hellocomputer

MUSIC AND SOUND

SOUND DESIGN: Milestone

PRODUCTION COMPANY

DIRECTOR: Hylton Tannenbaum

PRODUCTION COMPANY: Bioscope

CATEGORY: CORPORATE AND SOCIAL , HEALTH

GENRE: COMEDY , DIALOGUE , VISUAL VFX

Please login with linkedin to comment

australian traffic network iCumulus

Latest News

Trapeze artists flying in the blue sky
  • Media

What It Takes To Help Build Brand Trust Online In 2021

By Suzanne Mitchell, Senior Director of Marketing at GoDaddy Australia As 2021 dawns in Australia, it does so with greater stability and hope for businesses and individuals than since the pandemic intensified locally last March. The Covid-induced digital transformation boom has created, in its wake, a hyper-individualised world whereby audiences have more control over what, […]

Opinion

by B&T Magazine

B&T Magazine
Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.

Shutterstock Reveals Visual Trends 2021
  • Media

Shutterstock Reveals Visual Trends 2021

Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]

by B&T Magazine

B&T Magazine
Major US Networks ‘Boycott’ Trump Farewell Address
  • Media

Major US Networks ‘Boycott’ Trump Farewell Address

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

by B&T Magazine

B&T Magazine
Stock close up image showing a “subscribe” button on a website with hand shaped cursor
  • Media

Facebook Journalism Program Helps News Publishers Find New Subscribers

New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]