Talking Border Collie Behind The New Brand Campaign For Rinnai Via Red Crayon

Talking Border Collie Behind The New Brand Campaign For Rinnai Via Red Crayon

Rinnai Australia has kicked off its new brand campaign, ‘Total Home Comfort’, but in an adorable twist, its narrative is told through the eyes of brand ambassador Rinn, a talking black and white border collie.

The campaign, from creative agency Red Crayon, aims to highlight the expanding range of hot water, heating and cooling products  Rinnai offers, along with the benefits of choosing Rinnai as a total home comfort solution.

A suite of tailored 30 second TV commercials introduce Rinn, who invites viewers into his family home for a sneak peek at some Rinnai products in action.

Rinnai Australia national marketing manager, Adam Jarski, said the new campaign is designed to highlight the brand’s strong point of difference.

“Rather than focus on a single product specialisation, like heating or cooling, Rinnai has evolved into a brand which now offers a full range of home appliances across hot water, heating and cooling,” he said.

“This provides our customers with the confidence that they are buying quality and trusted products to help support their lifestyle and family comfort needs.

“As we continue to broaden our product range, it was important for us to give the Rinnai brand a single, meaningful identity anchored by ‘Rinn’ and a fresh new look across our brand and marketing communications.”

In time for winter, and with the help of Red Crayon, Total Home Comfort will be rolled out over the next 12 months via external channels including TVC’s, Outdoor, Online, and in-store experiences across the country.

Red Crayon founder, Craig McLeod, added, “We all felt we needed something special that would grab people’s attention and ensure they wouldn’t forget our message and new positioning.

“The idea focuses on using a series of brand cues (logo, colour and a brand anchor) designed to aid memory. Memory is the link between an advertisement and brand choice. We want people to remember Rinnai when they’re in a buying situation.

“Ultimately our aim is to build brand salience for Rinnai over the coming months and years.”

Please login with linkedin to comment

red crayon rinnai STW Group YouTube

Latest News

ING Invests In Finance Partnership With Seven
  • Media

ING Invests In Finance Partnership With Seven

ING has launched a finance partnership with the Seven Network. ING’s head of consumer and market insights, Matt Bowen, will feature on daily and monthly Sunrise segments and, in weeks to come, join 7NEWS. Matt will provide viewers with expert insights into the day’s top money stories and deep dives into key finance topics to […]

Gregory Jewellers Elevates eCommerce Experience With Digital Transformation Platform Via Wonderful
  • Advertising

Gregory Jewellers Elevates eCommerce Experience With Digital Transformation Platform Via Wonderful

Jewellery brand Gregory Jewellers has launched a comprehensive digital platform with integrated eCommerce and enhanced search and discovery capabilities to deliver a more seamless experience for customers. Developed by independent digital agency Wonderful, the new platform has been optimised for mobile-first and features simplified navigation across Gregory Jewellers’ extensive product catalogue. This enables customers to […] We Are The Kings Of Intent
  • Media We Are The Kings Of Intent

With around 12 million addressable, opted-in, privacy-compliant emails of Australians, carsales doesn’t see itself as competing with other online auto classifieds businesses, instead it sees itself as in the fight with Meta, TikTok and the other global tech giants. Davor Vilusic, executive general manager – media carsales, and Stephen Kyefulumya, general manager – media product […]

by B&T Magazine

B&T Magazine