The AFL Celebrates The Multicultural Round

The AFL Celebrates The Multicultural Round
SHARE
THIS



In this year’s campaign we hear from individuals on a grass roots level – those dedicating their time to local clubs for no other reason than their love of the game.

Dorothy Hisgrove, AFL general manager – people, customer and community said, “It shows that no matter who you are or where you come from, AFL is a sport that embraces everyone willing to get involved and have a good time.”

“Our commercials feature real stories from grass-roots footy legends, each with a different cultural background,” Hisgrove said.

Dilpreet, a young Indian man with big hopes to one day be drafted, takes us back to his first game of footy and his amusing misunderstanding over the definition of a mouthguard. Turns out Google doesn’t have all the answers.

Jerry is a 9 year old footy stats wiz-kid from an East Timorese heritage. He spends all weekend watching footy, listening to footy and taking down the stats on every game. And when he’s not crunching the numbers, he’s out having a kick. Watch out Bruce McAvaney, this kid’s coming for your job.

Katen, from Aboriginal, Italian and Hungarian heritage, is a very young man with a very realistic head on his shoulders. Although he loves playing footy with his mates on the weekend, he’ll be the first to tell you he’s no hot shot on the field. Not yet, anyway. But his grandfather, Charlie will tell you a very different story. According to him, Katen’s practically ready for the big league.

Toyota AFL Multicultural Round, 18 – 27 July.

 

Please login with linkedin to comment

Branded Entertainment Family Feud GPY&R JWT Perth The Bastion Group

Latest News

person using mobile application on smartphone, abstract close up of hands
  • Technology

Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC

Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]

Hootsuite Acquires Conversational AI Platform Heyday
  • Technology

Hootsuite Acquires Conversational AI Platform Heyday

Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]

Officeworks Partners With Canva
  • Campaigns

Officeworks Partners With Canva

B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?

PRIA Announces National Conference
  • Marketing

PRIA Announces National Conference

Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
  • Advertising

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]

Burnet Institute Launches How Science Matters Podcast
  • Media

Burnet Institute Launches How Science Matters Podcast

Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]

D&AD & Google Launch Shift In Sydney
  • Advertising
  • Media

D&AD & Google Launch Shift In Sydney

This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.