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Reading: The AFL Celebrates The Multicultural Round
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B&T > Media > The AFL Celebrates The Multicultural Round
Media

The AFL Celebrates The Multicultural Round

Solange Francois
Published on: 18th July 2014 at 9:49 AM
Solange Francois
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In this year’s campaign we hear from individuals on a grass roots level – those dedicating their time to local clubs for no other reason than their love of the game.

Dorothy Hisgrove, AFL general manager – people, customer and community said, “It shows that no matter who you are or where you come from, AFL is a sport that embraces everyone willing to get involved and have a good time.”

“Our commercials feature real stories from grass-roots footy legends, each with a different cultural background,” Hisgrove said.

Dilpreet, a young Indian man with big hopes to one day be drafted, takes us back to his first game of footy and his amusing misunderstanding over the definition of a mouthguard. Turns out Google doesn’t have all the answers.

Jerry is a 9 year old footy stats wiz-kid from an East Timorese heritage. He spends all weekend watching footy, listening to footy and taking down the stats on every game. And when he’s not crunching the numbers, he’s out having a kick. Watch out Bruce McAvaney, this kid’s coming for your job.

Katen, from Aboriginal, Italian and Hungarian heritage, is a very young man with a very realistic head on his shoulders. Although he loves playing footy with his mates on the weekend, he’ll be the first to tell you he’s no hot shot on the field. Not yet, anyway. But his grandfather, Charlie will tell you a very different story. According to him, Katen’s practically ready for the big league.

Toyota AFL Multicultural Round, 18 – 27 July.

 

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TAGGED: Branded Entertainment, Family Feud, GPY&R, JWT Perth, The Bastion Group
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By Solange Francois
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I'm a senior marketer with over eight years' experience in online, public relations, branding, communications, advertising and digital media. I'm into • Creative thinking • Strategic insights • Digital, content and social media strategy • Consumer behaviour & psychology • Brand, product and services interaction • Start ups, technology and emerging channels I drive projects, generate ideas and work with teams to see excellent work go through from conception to final output and results. I have worked both in-house and agency-side with brands including Singapore Airlines, Nestle, Optus, BCD Travel, Johnson & Johnson, NZ Fashion Week and Armageddon Expo Auckland. Specialties: Marketing, content, social media, public relations, advertising, consumer behaviour, branding, digital marketing.

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