Good things come in threes and media agency m2m Sydney are delighted to announce the hiring of three senior members of the team.
James Parry joins as business director, Tarryn Blackwood joins as head of social and Dan O’Brien joins as head of digital. The previous digital and social heads Dan Hills and Emma Glazier returned to the UK to allow Dan to start his PHD, while James’s role was created as a result of two new business wins earlier this year: Sony Pictures Releasing and Destination Canada.
James Parry – business director – moves to m2m Sydney from London with over 15 years’ experience, having worked for a number of boutique full service agencies and larger agency networks. His most recent role was as Executive Director at OMD International in London, managing Hilton Hotels, Foot Locker and Destination Canada’.
Parry will head up Sony Pictures, Destination Canada and The Star. He was happy to announce “I’m excited to have joined this dynamic, fast growing agency – one which through its BIGSmall positioning represents a compelling new offering for clients”.
Tarryn Blackwood – head of social – also moves to Sydney from London, where she gained eight years’ experience in Social Marketing across a number of global FMCG and fashion brands. Tarryn’s last three years were spent as Senior Account Director on Mondelez where she led the team in strategy, content ideation and creation and campaign & community management.
Blackwood said of her appointment “I am excited to be on the media side of the fence, which means being able to bring together the best creative with the most effective media, and doing this seamlessly for clients. I believe this is a very exciting time for both the agency and the industry, and I’m looking forward to growing the social offering with the team here.
Dan O’Brien –head of digital – has over nine years agency experience working across several of Sydney’s leading independent media agencies. His most recent role was at GAD for Frontier Australia, heading up strategic planning & media buying for a variety of global and local brands such as Lendlease Property Group, Calvin Klein & The Australian Turf Club.
O’Brien commented “m2m’s positioning as a big small agency is what has attracted me to the business. Considering how competitive the media agency landscape has become, with very little differentiating one media agency from another, the ability to service clients well at a local level but tap into global resources positions the agency well for continued success. I look forward to being a part of the team.”
Wendy Gower, Managing Director of m2m Sydney said of the 3 new hires “We are delighted to announce the appointment of these 3 key roles within m2m Sydney. The m2m business has experienced significant growth over the past 2 years and with the capabilities within the m2m management team as well as across the broader business we are hoping to continue on this trajectory”.
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]