Take A Look Inside Jim Beam With Mila Kunis In Latest Global Campaign From The Works

Take A Look Inside Jim Beam With Mila Kunis In Latest Global Campaign From The Works
SHARE
THIS



Hollywood star and Jim Beam global ambassador Mila Kunis returns for the next phase of the highly successful Make History global marketing campaign created by independent Sydney agency The Works. 

The TV ad called ‘A Look Inside’ features Kunis walking through a CGI enhanced Jim Beam rackhouse explaining how the bourbon is crafted in oak barrels for four long years. 

The campaign which was filmed in Los Angeles launched in the US earlier this year and has just been released in Australia with other key international markets due to follow shortly.

It will air on free-to-air and subscription TV. In addition to the TVC a series of social media content films featuring Kunis have also been produced. 

Kunis starred in Jim Beam’s first ever global campaign in 2014 after being named as a global ambassador for the brand.  

Damian Pincus, global creative director for Jim Beam and founder of The Works said, “Our first campaign was a big success internationally for Jim Beam and we’re delighted to be working with Mila Kunis once again to create the next phase of Make History – this time looking at just how Jim Beam is lovingly produced.” 

The campaign is the latest from StoryWorks, a global partnership between The Works and fellow independent agencies Mekanism (San Francisco) and Jung von Matt (Hamburg).

Please login with linkedin to comment

Chocolate Chip Cookie Clemenger BBDO Sydney jim beam make history maker movement mila kunis YouTube

Latest News

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy
  • Marketing

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy

Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]