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Reading: Take A Look Inside Jim Beam With Mila Kunis In Latest Global Campaign From The Works
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B&T > Advertising > Take A Look Inside Jim Beam With Mila Kunis In Latest Global Campaign From The Works
Advertising

Take A Look Inside Jim Beam With Mila Kunis In Latest Global Campaign From The Works

Tim Addington
Published on: 7th April 2016 at 10:03 AM
Tim Addington
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2 Min Read
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Hollywood star and Jim Beam global ambassador Mila Kunis returns for the next phase of the highly successful Make History global marketing campaign created by independent Sydney agency The Works. 

The TV ad called ‘A Look Inside’ features Kunis walking through a CGI enhanced Jim Beam rackhouse explaining how the bourbon is crafted in oak barrels for four long years. 

The campaign which was filmed in Los Angeles launched in the US earlier this year and has just been released in Australia with other key international markets due to follow shortly.

https://youtu.be/e88ajQePG0Y

It will air on free-to-air and subscription TV. In addition to the TVC a series of social media content films featuring Kunis have also been produced. 

Kunis starred in Jim Beam’s first ever global campaign in 2014 after being named as a global ambassador for the brand.  

Damian Pincus, global creative director for Jim Beam and founder of The Works said, “Our first campaign was a big success internationally for Jim Beam and we’re delighted to be working with Mila Kunis once again to create the next phase of Make History – this time looking at just how Jim Beam is lovingly produced.” 

The campaign is the latest from StoryWorks, a global partnership between The Works and fellow independent agencies Mekanism (San Francisco) and Jung von Matt (Hamburg).

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TAGGED: Chocolate Chip Cookie, Clemenger BBDO Sydney, jim beam, maker movement, mila kunis, YouTube
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Tim Addington
By Tim Addington
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Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

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