Study: Why Taking Social Risks Equates To Good Business For Daring Brands
A new study says brands should strive to do more social good, yet adds any use of a Kardashian is probably best avoided.
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Study: Why Trying To Be Too “Cool” Is Very Uncool For Brands
B&T was just about to get Jay Z to endorse this newsletter until we read this! And realised we've no idea who Jay Z is.
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