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Sound Alliance

The Future Of PR: Will Science Inevitably Defeat Art?
  • Media

The Future Of PR: Will Science Inevitably Defeat Art?

PR's the next industry to be swamped by data and analytics. And, no, we didn't read that off the press release.

Posted 5 years Ago
Recommended

by B&T Magazine

B&T Magazine
MYOB Appoints Ogilvy PR To Be Accountable For Its Communications
  • Media

MYOB Appoints Ogilvy PR To Be Accountable For Its Communications

Accounting solutions provider MYOB has appointed Ogilvy PR for the execution of its communications strategies.

Posted 6 years Ago
Are Our Industry’s Female Leaders Headed For The Glass Cliff?
  • Media

Are Our Industry’s Female Leaders Headed For The Glass Cliff?

Former NY Times editor Jill Abramson is proof that it won't be all smooth sailing once the glass ceiling is smashed.

Posted 6 years Ago
Recommended

by B&T Magazine

B&T Magazine
Ogilvy PR Measures Up For Clients
  • Media

Ogilvy PR Measures Up For Clients

Ogilvy Public Relations Australia has launched its proprietary measurement system, Impact4.

Posted 6 years Ago
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