Why Marketers Who ‘Get Into The Mind Of Customers’ Are Doomed
Is your marketing strategy "think like a fish, be the fish"? Well, read this if you have no idea what it means either.
Is your marketing strategy "think like a fish, be the fish"? Well, read this if you have no idea what it means either.
A new study says marketers who try and empathise with their consumers may be doing their brands more harm than good.