Is Email Marketing Dead?
Do you love headlines that are both direct & come with a promise of something sinister? Well, look what B&T's got here!
Opinion
Why Purchased Email Lists Are A Huge No-no For Marketers
We once bought a purchased email list in a pub car park, although we did think we were getting a $50 car stereo.
Opinion
Debunking The Email Myth: Four Ways Your Inbox Is About To Transform
In this guest piece, Adobe’s APAC marketing director, Paula Parkes (pictured below), does some crystal-balling on the ...
Opinion
Infographic: 119 Facts You Don’t Know About Email Marketing
Forced to go to tedious marketing conferences? Well, this cartoony thing is just as good (there's just no free mints.)
Recommended
Campaign Monitor Opens European Headquarters
Email marketing and automation software provider Campaign Monitor has accelerated its global growth with new European he...
Campaign Monitor Unveils New Marketing Automation Software
Email marketing software provider Campaign Monitor has introduced a new suite of automation features designed for fast-g...
Email Marketing: Why It Works For Customers & How To Get Yours Right
Could your email marketing strategy do with a spring clean? Then this will be like a feather duster to your back end.
Opinion
Google Beats Microsoft At Email
We still have our drewbarrymoreboyfriend@hotmail email address. Perhaps it's time to upgrade.
Recommended
The Secret To Successful Email Marketing: Return Path APAC Director
If you're like B&T and send out annoying EDMs all the time, here's some stellar tips to racheting-up the brilliance.
Opinion
Here’s Why Your Customers Click, And How To Get Them To Click More
Is your marketing like an episode of The Voice - all song but no one's pushing the button? Well, here are some tips.
Opinion
Getting Promo Emails To Inboxes Falls Below 80% Likelihood
Twenty one per cent of EDMs never find a home. Which isn't that bad when you come to think of it.
How To Make Sure Your Email Marketing Isn’t Bogus
Getting your audience’s attention through email is more challenging than ever.
Opinion
Acxiom Relaunches Email Marketing Platform Under New Name
Acxiom relaunches Digital Impact, its Email and Cross-channel Marketing Business as Acxiom Impact, an advanced marketing...
9 Email Marketing Steps Small Businesses Should Follow
One of the most affordable ways of reaching customers is email marketing. But it's easy to miss the mark.
5 Things To Watch Out For In Your Email Marketing
We've all had that moment where we've stepped back and thought, 'Wait. Can I actually put that in an email?'
Sitecore Customer Experience Awards Winners Revealed
Sitecore has announced the 2014 Customer Experience Award winners for Australia and New Zealand.
Why Aren’t You Using Personalisation to its Full Potential?
A Sitecore study finds only 20 per cent of marketers believe personalisation is a high priority within their strategy.