Nestlé Rival Sponsors A Scathing Story On The Guardian US
Nasty story in US Guardian exposes all sorts of skullduggery. And even worse - all sponsored by a bitter rival.
Branded Content Is A Trend And Will Disappear: Sean Cummins
Attendees to last Friday's National Radio Conference were treated to some particularly fine Cummins' bile.
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Nova’s Red Room Goes Global
NOVA Entertainment will take content marketing to a new level, utilising its market leading music credentials and histor...
Creativa Videos Expands With New Offshoot Company
The video production company wants to target agencies for TVCs and branded content work.
La Famiglia Kitchen Launches Branded Content Series
Garlic bread brand La Famiglia Kitchen has launched its latest campaign, Sit-Down Comedians; a branded content series.
How The Lego Movie Raised The Branded Content Bar
The Lego Movie has been called "the most ambitious, outrageous and bravest piece of branded entertainment in 2014".
There’s Only One Way To Stop Native Advertising From Ruining Journalism: Embrace It
What's more dangerous for journalism, native advertising or brands cutting publishers out of the equation altogether?
Branded Content Web Series A Hit For Old El Paso
The series 'Andy and Ben Do Mexico' has delivered pleasing results for the food brand.
Fairfax Newspaper Editors Are Now Listening To Their Readers
'It's a really big cultural change for us,' says Fairfax Media publisher Sean Aylmer.
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Branded Content Isn’t a Marketing Message, It’s The Start of a Conversation
Jackie Maxted says brands need to spend less time crafting messages and more on starting conversations.
MTV goes native with Destination NSW
MTV and Destination NSW have produced an online video campaign designed to inspire young people to visit NSW.