Nielsen Expands Measurement To Include Mobile Ads For The First Time
Wonder how your mobile ads are tracking? Well, wonder no more with Nielsen's new doodle-whacky tracky thingy.
Wonder how your mobile ads are tracking? Well, wonder no more with Nielsen's new doodle-whacky tracky thingy.
PwC's Megan Brownlow says the potential for mobile is clear, but how to measure its impact is yet to be nailed down.