Humanizing Data – Words Can Hurt, But Data?
Can data really replace gut instinct? Arguably it can if turns out to be a bad case of intestinal wind.
Opinion
Social Media: Does Its Value Equal The Hype?
This columnist argues social media's a bit like Justin Bieber & the McDonald's El Maco - doesn't really reach the hype.
Opinion
Why Is Experience So Undervalued In Advertising?
Here's a very insightful thought piece into adland's ageism. However, it's quite long and could possibly age you.
Opinion
Digital Transformation: The New Normal Or The Same Old Bullsh*t?
Here's an excellent column on the perils of digital transformation. It even contains lots of swearing for added spice.
Opinion
Does Digital, Data & Micro-Targeting Actually F@ck Creativity?
Like asking Pauline Hanson about immigrants, B&T's shamelessly prodding the "data versus creativity" hornet's nest here.
Opinion
Look Past COVID And How Will Marketers Handle the Economic Train Wreck?
This columnist argues that CV-19 could be the time for a marketing spring clean. But not a large group spring clean.
Why Has Adland Stopped Talking About The Brief?
Do you use client briefs to stabilise rocky tables or as an effective cockroach killer? You shouldn't pens this expert.
Opinion
Is CV-19 A Classic Case Of Media’s “If It Bleeds, It Leads”?
Is media to blame for CV-19 hysteria? B&T's most controversial columnist puts his cat amongst Murdoch's pigeons.
Opinion
Mass Fear Versus The “Bright Side Of Life”
B&T's most venomous columnist is back with his newest rant. So, prepare your Indian pungi flute to charm this.
Opinion
Targeting Versus Impact – Which One Wins?
What's better: targeting or impact? Discover the truth by hitting a colleague with a rubber mallet or just reading this.
Opinion
Attribution, Net Promoter Scores And Other Fairytales!
Nothing puts the cats among the pigeons like attribution & net promoter scores. Well, for those who know what they are.
Opinion
Adland, Machines And Bullsh*t
Tired of the chat about AI, VR and "cybernetic organisms, living tissue over a metal endoskeleton"? You'll enjoy this.
Opinion
Why Digital Marketers Shouldn’t Forget The Marketing Part
Tonight you could read this or watch The Bachelorette. Or, annoy someone watching The Bachelorette while reading this.
Opinion
Marketing Effectiveness: What’s Changed?
This column should be read by all marketing students. Well, once they're done with their toga parties & bongs, that is.
Opinion
What Lessons Can Adland Learn From The Music Industry?
This columnist says adland can learn a lot from the music industry. And not just torturing staff with Nickelback albums.
Opinion
Digital – Two Parts Truth, Eight Parts Bullsh*t
B&T's favourite shit-stirrer is back with his latest column and it would appear his pot runneth over this time around.
Opinion
Market Research: Is There Just Too Much of It?
Do you loathe being pestered by telemarketers right at dinner time? Well, you may or may not empathise with this.
Recommended
“Some 81% Of Brands Could Disappear & Consumers Wouldn’t Care Less!”
Are you bored at work? Would irritating colleagues alleviate said boredom? This contains plenty of ammunition.
Opinion