Are Targeted Ads Impacting Our Self Esteem?
Copywriters take note! Ads with big-sounding words make people feel smarter & more likely to buy says a report into it.
Copywriters take note! Ads with big-sounding words make people feel smarter & more likely to buy says a report into it.
Industry boss says brands shouldn't push own research. Although 9/10 readers say they love B&T more than their own mums.
Don't know your blanc manges from your vichyssoises? Well, you're in the minority says a new study by NewsLifeMedia.
Nielsen and Veda have announced a new solution to help advertisers track marketing strategies against the market as well...