WPP’s Mark Read Enforces More Media Agency Oversight
The new WPP boss has wasted no time in stamping his mark on the business. And by "stamp", we don't mean the mailroom.
TBWA Sydney Wins Sheridan Creative
"TBWA jumps into bed with Sheridan" would be too obvious a headline for such stylish and crisp businesses as these.
McDonald’s To Experiment With All-You-Can-Eat-Fries In Blissful Gift To Earth
The Electric Boogaloo aside, could Macca's promise of all-you-can eat fries be humankind's crowning achievement?
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Why Campaign Thinking Is Limiting You
Is your catchphrase around the office, "It's all about the campaign"? Well, you're a bit of a dill says this columnist.
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It’s Market Research But Not As We Know It
Do you see consumer market research as some sort of rudderless ship upon a stormy sea? Navigate the waves with this.
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Who’s Been Naughty or Nice In The Customer Service Game?
Positive review site kudosto.com.au finds women want friendly staff while for blokes, it's all about product knowledge.