Are CMOs Becoming An Endangered Species?
We're giving this article an 8/10. However, if you just finished a marketing degree, you'll probably score it a '0'.
Opinion
86% Of CMOs Believe They Will Own The Customer Experience By 2020
They can be a bolshie bunch those CMOs, can't they? With their coiffured hair and expensive pant-sets. Now comes this.
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The Average Tenure Of A CMO Drops In The US
A new study shows times are tough for CMOs. Apparently all those long lunches and bottles of Veuve are taking its toll.
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MediaMath Secures New CMO
A Former Research Analyst, O'Connell Brings Deep Platform and Sector Expertise
Marketing Lessons From The Mayweather-Pacquiao Fight
"Get out of the way" may appear the only lesson from being punched in the face. Not so says the boss at the CMO Council.
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Randstad Nabs Itself A New CMO
HR and recruitment comapny Randstad has appointed Ximo Soler as chief marketing officer for the Asia Pacific region.
Digital Brand Advertising Suffers From Poor Measurement Says CMO Council study
Advertisers are skeptical about digital metrics even though they want to put more money in digital brand advertising.
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How Pharrell Williams’ Hat Inspired This Year’s Grammy Awards Campaign
It's cultural phenomenons like this that the Grammy brand is trying to capture in its latest marketing campaign.
What CMOs Are Talking About: 4 Major Trends
Brands unable to keep up with consumers' tech habits, as well as harness all the data involved, will be left behind.
Crime Analytics Company Wynyard Group Appoints New CMO
Crime analytics and software service company Wynyard Group has hired Ian Scherger in a newly created role as CMO.
The CMO’s Who Dares Wins
Calculated risk taking is nothing new for a CMO, but these days the risks can be shockingly high.
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Image lead story 
All The Pics From Inside ADMA’s CxO Club for CMOs
ADMA launched its CxO Club last night at the Paspaley Boutique in Sydney’s Martin Place.
Nick Baker Books His Flight From Tourism Australia
The CMO of Tourism Australia has announced his resignation.
Andy Lark Finds a New Gig At Software Firm Xero
The former CommBank CMO will start his new job next month.
What’s the Most Dangerous Job at an Agency?
“It’s not fair to blame everything on the CMO," says Publicis' Andrew Bruce.
Why Marketers Instincts Are Leading Them Astray
Salesforce's Woodson Martin says when it comes to instinct, marketers need to make like a mob boss and forget about it.
Former Microsoft Marketer Joins Rubicon Project
Former global head of marketing for Microsoft Advertising has been appointed CMO of Rubicon Project.