Ad Guru Peter Field To Investigate What Makes Aussie Campaigns Effective
Do your campaigns often bomb, tank or just generally stink? Well, help is on the way, apparently.
Author, Effectiveness Expert Peter Field Headlines IPA Strategic Planning Course
Prolific UK author and expert on marketing effectiveness, Peter Field will join The Communications Council in Sydney and...
The ‘Godfather Of Effectiveness’ Peter Field To Visit Australia
Effectiveness will be top of the agenda next month, as the Account Planning Group (APG) and The Communications Council w...
