Triple M Extends Reach With NFL And NRL Live Streams
Triple M Footy is the number one call in the game –…
NRL Player Formally Warned For “Offensive And Derogatory” Post-Match Interview
For once we'd love to see an NRL player warned for quoting…
Fox League Enjoys All-Time Highest Ratings For NRL Opening Round
NRL was back with a bang on Fox League with Round One…
Media Rights, Sponsorship & The Battle For Viewers Football Seasons Kick Off
This expert piece on the state of play of football marketing will…
NRL Launches ‘Defy Impossible’ Campaign Ahead of 2021 Season Via Galore
These ads highlight the pick of last year's NRL season sans any…
R/GA & The NRL Leverage 40 Years Of Data To Fuel Rivalry Of State of Origin
Were you "nup to the Cup"? Well, hopefully you've still got enough…
Study: AFL Fans Are The Most Outraged On Social Media
Study finds AFL fans angrier than their NRL counterparts. With those whose…
Sunday TV Wrap: NRL Grand Final Pulls 2.1 Million, As The AFL Hits 2.9 Million
All B&T asks is you try and be kind to any Panthers…
Cameron Smith & Dustin Martin Named NRL & AFL’s Most Marketable Players
Being a cheating little prick no impediment to marketability as Cameron Smith…
“We Stuffed Up!” Daily Tele Apologises For Publishing Dally M Winner Three Hours Early
On a positive note, publishing winners' names early does allow more time…
Huawei Pulls The Pin On The Raiders: What We Can Learn About Sports Sponsorship
It appears it's perfectly acceptable for the US tech giants to eavesdrop…
Out With The Cricket, In With Origin? Seven Considers Sports Rights Shakeup
Seven trying to brand itself as the "home of sport". Certainly winter…
Reimagining The Virtual Fan Experience Post COVID-19
This article reimagines the virtual fan experience. And by that B&T apparently…
Nielsen: Live Sport Is Delivering More Value For Sponsors
New research uncovers the value of live sport to sponsors. Well, sponsors…
Sunday TV Wrap: Fans Flock To Sunday Arvo Footy
Nothing adds to a swear jar quite as fast as watching your…
NRL Fans Support NZ Warriors With Bespoke Haka Via Pead And Best Foods
Fans throw their support behind the NZ Warriors. And that's despite an…
Study: The AFL Still Trumps The NRL For TV Eyeballs (But More Men Than Women Now Watching Women’s Footy)
The AFL may get more TV viewers but when it comes to…
Report: The NRL Might Be Back, But The Under 35s Have Tuned Out
Gen Ys aren't watching NRL, apparently. Instead maintaining their beards & shopping…
From Dogs To Serial Killers: NRL Cardboard Cut-Out Fans Prove A Mixed Bag As Play Returns
Much like an Uber ride with the Stefanovic brothers, this cardboard cutout…
NRL Finally Inks $1 Billion-Plus Rights Deal With Nine And Foxtel
NRL, Nine & Foxtel finally ink new broadcast deal. Hugh Marks even…
Thursday TV Wrap: Footy Returns To 535,000 And Kicks Nine To A Big Win
NRL's back and didn't disappoint last night. Unless you're a Broncos fan,…
NRL Launches Cardboard Cut-Out Fan Initiative
NRL unveils cardboard cut-out fan initiative minus the mandatory beer gut, poor…
Foxtel Unveils Ladbrokes, TAB, And RedRooster As New NRL Sponsors
The NRL kicks off tonight, as will the widespread & deleterious cheating…
Menulog Named South Sydney Rabbitohs’ ‘Official Foody Partner’
If the Rabbits don't win the premsiership this year due to being…
Games Without Crowds Still Valuable To Broadcasters, Says NRL Boss
With a May 28 return date now looking increasingly likely, the NRL…
NRL’s Rebooted ‘Simply The Best’ Ad Scrapped As Season Set To Restart
Controversial ad shelved after controversial star of said ad busted for firearm…
Footy Fans Rejoice! NRL Strikes A Deal With Broadcasters For 2020 Season
You'd have to say, the odd gun & lockdown violation aside, NRL…
Study: Only 39% Of Aussies Are In Favour Of Major Live Sport Returning In 2020
Four'n Twenty management warns of oversupply of hooves, snouts & trotters as…
NRL CEO Todd Greenberg Quits Amid Turmoil With Broadcaster Nine & Clubs; More Heads Expected To Roll
The NRL fast taking on the appearance of a Shakesperian tragedy, with…
NRL On Seven? Broadcasters In A Frenzy To Map Out Footy In 2020
Seven set to make move on NRL rights as "Fatty" Vautin's and…
Nine On The Hunt For Exclusive Games As NRL Prepares For Relaunch
Hugh Marks proving to be the new "Backdoor Benny" of league as…
Nielsen: Aussie Sports Fans Getting Their Fix On Social Media
While sports stadiums around Australia continue to gather dust due to the…
“Much Has Been Squandered By A Bloated Head Office”: Nine Unleashes Stunning Attack On NRL
When the NRL finally does return we'd imagine things could be rather…
“Just Like Local Footy!” Australia Gets First Taste Of Sport With No Fans
The AFL was labelled 'like local footy' last night, just without the…
“It’s So Bad, It’s Good!” Sportsbet Unveils Homemade Number For NRL Season Opener
Betting agency unveils glorious spoof NRL ad. "Spoof" as in parody, not…
Foxtel Media Unveils NRL & AFL Sponsors Including Sportsbet, McDonald’s, KFC, Harvey Norman, Coca-Cola & Ford
Foxtel Media unveils list of footy sponsors who are clearly undeterred by…
“Family-Friendly” Restaurant Stands By Decision To Pull Bulldogs’ Sponsorship Following Sex Scandal
Sadly, "family-friendly" restaurant too often means "badly parented kids behaving like obnoxious…
NRL Team Blows $2M Sponsor Deal With Latest Sex Scandal
"Buzz" Rothfield once again forced down the Downing Street Courts to chase…
NRL Set To Update Ad Following Backlash
NRL set to update ad, however, B&T understands it's not of footage…
