To Hashtag Or Not To Hashtag? The Industry Weighs In
The industry's divided on whether #hashtags are the lifeblood of campaigns or utter baloney.
The industry's divided on whether #hashtags are the lifeblood of campaigns or utter baloney.
If a brand is pumping out tweets using trending hashtags with zero relevance, it's damaging to the brand.
Brands are still struggling to make an impact on social media.
Hashtags have been creeping in local TV ads lately. What do they expect me to do here?
Cannes Lions proved as popular as ever this year, with online conversations reaching 147,389.