Big Data Is Crap And A Waste Of Money And Resources
Digital marketing specialist Rick Merten offers some sage advice to businesses consumed…
Big Data Is Leaving Many Organisations Fearing Irrelevance
Companies are left scared they'll become uncompetitive unless they embrace new data…
Combating Advertising Fraud And Cybercrime
The lab will uncover what happens behind the scenes of fraudulent transactions…
Affinity Tells SXSW Crowd: Don’t Drown In Data
Australian tech-driven advertising outfit, Affinity, will teach the SXSW crowd how to…
Mobile Marketing? Here’s How To Beat Those Bounce Rates
Why is my bounce rate higher on mobile devices?
Google Nabs Media Partners Including CBS Interactive and Fox News For Premium Video Exchange
Google will also report viewability for some YouTube ads later this year.
Sitecore Launches Sitecore Experience Platform 8
Customer experience management provider Sitecore has launched Sitecore Experience Platform 8.
Lotame Announces Partnership With ComScore Digital Analytix
Data management platform Lotame has forged a partnership with comScore.
Four Steps To Ensure Your PR Message Is Being Heard
Finding the connection between data and the art of communications is key…
Has Data Really Helped Us Understand Aussies Better?
Data churn is huge but ZenithOptimedia's Luisa Howard says the industry has…
Mobile Advertising Platform InMobi Increases Its Global Reach
InMobi now reaches 872 million active uniques spanning over 200 countries.
Roy Morgan and realestate.com.au Partner to Help Advertisers Reach More Targeted Audiences
The partnership combines realestate.com.au’s search with sophisticated audience profiling and ad targeting.
Report Finds Data Is Already Helping 80% of Marketers & Advertisers Worldwide
More than 3,000 industry practitioners are confident in data and its growing…
Twitter Exec: It’s Not About The Money
Sales of Twitter data – on people’s interests and passions – grew…
DMP, DSP, CRM, RTB: Choosing the Right Acronym When it Comes to Using Data
Lotame’s Ian Curd says marketers want to unlock data with a dedicated…
Marketers: Demand More from Your Data
Activating data is well and good, but that’s only one small piece…
Are We Really Ready To Use First Party Data?
Os may get excited about retargeting ads, but others see it as…
Data and Lead Generation Business Cohort Gets Big Fat Cash Injection
Data and lead generation firm Cohort has secured funding to support its…
Accenture Study: Australian Organisations Lagging in Data Satisfaction
78% of Aussie execs from companies applying big data are “very satisfied”…
Lotame Adds Cross-device Capabilities To Its Data Management Platform
The data management platform now offers device graph technology that connects digital…
Facebook’s revamped Atlas confirms data as the engine room for marketing
Via it's ad platform Atlas, Facebook is making a play for even…
Australia a Skills Hub in Digital Marketing
Australia's marketers are pulling away from other Asia Pacific markets, including Singapore…
Oracle Marketing Cloud Launches in Australia
Modern marketing is more about the 'up close and personal' thanks to…
4 Life Lessons For Better Customer Loyalty
How do you use data to generate loyal relationships? Michael Kustreba says It all…
5 Reasons to Let Data Do the Driving in 2014
Only 11 per cent of marketers say they are "doing fine" when…
Somebody’s Watching Me: How Marketers Can Win with Data
I may watch Ellen one day a week but please don't deluge…
The App That Lets You Sell Your Own Data
Why let social networks and online trackers collect and sell your data…
iProspect launches iKnow
iProspect has launched data management product iKnow locally, a platform that allows…
In The World of Data, Every Little Interaction Has Big Implications
Ogilvy strategic planner talks data, Google history and his wish data could…
