How BuzzFeed Is Using Its ‘Tasty’ Videos To Refine Its Marketing To Mums
B&T's editor has made many failed attempts at cooking a dish off Tasty, settling for 2-minute noodle sambos instead.
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How Marketers Can Avoid Sending Aussie Mums To Sleep: Step Change’s Kathy Rhodes
Step Change's Kathy Rhodes was so engaging at the Mums Marketing Conference that B&T's journo stayed awake to pen this.
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How Brands Can Appeal To Both Sides Of Aussie Mums: Yahoo7’s Becky Smith
Turns out Aussie mums don't just have a 'good' side and a 'bad' side, as B&T discovered yesterday thanks to Yahoo7.
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How Brands Are Missing The Mark With Modern Aussie Mums
Aussie mums no longer just watch the home shopping channel on Quaaludes, says this expert in mum know-how.
New Conference To Reveal Purchasing Power Of Aussie Mums
Australian mums are a powerful, highly educated, cashed-up and discerning group that are using the power of the internet...
Study: Aussie Mums Revealed As Digital Savvy, Social Media Addicts
A study has found Aussie mums are social media addicts. Although no news on their addictions to daytime TV or quaaludes.
Why Consumer Brands Are Failing Aussie Mums
Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.
Opinion
