Marketing Mavericks: Dulux’s Helen Fitzpatrick
If anyone knows their atomic tangerine from their avocado dreaming it has to be Dulux's Helen Fitzpatrick.
If anyone knows their atomic tangerine from their avocado dreaming it has to be Dulux's Helen Fitzpatrick.
Yes, it's Mission Australia's Elvira Lodewick. As in the do-good charity company, not the corn chip & tortilla people.
Let's end the week on a high with Audible's Sara Dunseath. Unless you plan on going hot air ballooning this afternoon.
South Africa is at the top of B&T's "to do" list. Although we wouldn't wear our Wallabies jersey or mention sandpaper.
HCF's Greg McAweeney proves himself to be in rude marketing health, although we avoided any talk of premium increases.
Many readers have described B&T's Marketing Mavericks as like Mark Ritson on helium. Just less annoying and gassy.
B&T dons the toga and pulls out the cask goon to chat all things university life with La Trobe's Tim Skellern.
B&T's editor uses & recommends Bumble. And that includes three drinks to the face, a knee to the groin & a pepper spray.
It's Google's Aisling Finch. Not only brilliant marketeer but could easily be in a Harper Lee novel with that name.
Here, B&T chats with the German marques' marketing supremo. Although we don't mention Rammstein or the kartoffelpuffer.
Toyota's Wayne Gabriel talks all things marketing & thankfully dispenses with any diff, drum brakes or crankcase chat.
Marketing Mavericks first appeared in B&T's print edition. So, it does have a whiff of last night's leftovers about it.
To be a Marketing Maverick you have to be exceptional and a marketer. An ability to spin a dozen hula-hoops is optional.
IAG's Brent Smart isn't just "Smart" by name, he's smart by marketing & just took home the rissole pack at pub trivia.
Who better to end the week than Marketing Maverick Mim Haysom. Although we had initially planned to use her on Monday.
Have you been loving B&T's Marketing Mavericks? Why not print them out & scrapbook them? Or, is that considered daggy?
One person you won't find sleeping out the front of Apple stores anytime soon is Drewe Letchford. Find out why here.
People are calling B&T's Marketing Mavericks a "must-read". And they're the same people who called Cats a "must-see".