“The Open Rate Is Gone Forever”: Salesforce’s Kevin Doyle On Why Marketing Metrics Have Changed For Good
The open rate might be gone, but fear not, there will be plenty of new metrics for marketers to embellish in the future.
Recommended
Why Digital Advertising Will Come Of Age In 2017: Salesforce
B&T's bailed-up Salesforce's director of ads for this exhaustive probing. Although, sans any mind control techniques.
Recommended
