NBC Adopts Personalised Advertising Into Linear TV Programming
Personalised ads in linear TV remains advertising's holy grail. Not that you age quickly and die if you get it wrong.
Personalised ads in linear TV remains advertising's holy grail. Not that you age quickly and die if you get it wrong.
If you read anything today, B&T strongly recommends 'The Wizard Of Id' in the Herald. Or this, which is very good, too.