
IPA’s Dr Bella d’Abrera: “Woke Advertising Doesn’t Work!”
This expert claims that woke advertising doesn't work. Which is good news for 20% off or a set of free steak knives.
This expert claims that woke advertising doesn't work. Which is good news for 20% off or a set of free steak knives.
Study finds a third of marketing budgets wasted on bad briefs. Another third wasted on Rockpool's overpriced wine list.
Advertising people work harder. "Bollocks," says Droga5's chief strategy officer.