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IPA

IPA’s Dr Bella d’Abrera: “Woke Advertising Doesn’t Work!”
  • Advertising
  • Marketing

IPA’s Dr Bella d’Abrera: “Woke Advertising Doesn’t Work!”

This expert claims that woke advertising doesn't work. Which is good news for 20% off or a set of free steak knives.

Posted 7 months Ago
Recommended

by B&T Magazine

B&T Magazine
The BetterBriefs Project Finds 33% Of Marketing Budgets Wasted Due To Poor Briefs
  • Marketing
  • Media

The BetterBriefs Project Finds 33% Of Marketing Budgets Wasted Due To Poor Briefs

Study finds a third of marketing budgets wasted on bad briefs. Another third wasted on Rockpool's overpriced wine list.

Posted 8 months Ago
Jon Bradshaw: The Truth I’ve Learnt Moving From Client Side To Droga5
  • Media

Jon Bradshaw: The Truth I’ve Learnt Moving From Client Side To Droga5

Advertising people work harder. "Bollocks," says Droga5's chief strategy officer.

Posted 7 years Ago
Opinion

by B&T Magazine

B&T Magazine

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