IAB: Online Advertising Growth Flattens
Did you describe 2022 as "bumper" or even "unprecedented"? Well, it's causing…
IAB Australia Wants You To Speak MeasureUp 2023
IAB Australia has opened speaker submissions for its MeasureUp measurement conference, which…
Ipsos Launches Iris Digital Audience Rankings, As News.com.au, Alphabet, Amazon Lead
When it comes to digital audience rankings, does C-3PO or Arnie's T-800…
Despite Growth In Audio Advertising Measurement Some Challenges Remain
An expert panel has revealed that audio advertising measurement remains murky. No…
Aussie Online Ad Market Growth Slows As Budgets Tighten
Growth, but at what cost? Asks B&T. About $14 billion, replies the…
ANA, 4A’s Slam IAB CEO’s Apple Remarks As “Acerbic”
America's Association of National Advertisers (ANA) and the American Association of Advertising…
IAB Says Data Clean Rooms “Essential” For Digital Advertising
The Interactive Advertising Bureau (IAB) has released its annual State of Data…
IAB: Aussie Online Advertising Hits $13.9B In FY22, But Shows Signs Of Slowing
If you'd all pulled your fingers out, online advertising could've got to…
IAB Australia MeasureUp Research Awards Are Open For 2022 Entries
Top Aussie researchers are invited to submit entries. B&T's research on TimTam…
IAB Report: Adland Talent Shortage May Be Reaching Its Peak
B&T can report that our talent is doing just fine. And by…
IAB Ecommerce Report Warns Marketers Must Assess Strategies
The new IAB Ecommerce report delivers some home truths for marketers. Sadly,…
IAB: Digital Ad Spends Soar 19.2% YOY To Almost $3.5 Billion On The Back Of Government Spends
Digital ad spends soar on the back of government spends. ScoMo, however,…
Liz Eades Appointed As Director Of Learning & Development At IAB Australia
The newly created role within IAB Australia will see Eades steer the…
IAB Launches Careers Fair Amid Chronic Staff Tech Shortages
Here's news for anyone thinking of a career move into tech. You'll…
Five Must-Haves In The Cookieless World
Are you ready for the new cookieless world? Here's top tips that…
IAB Study: 64% Of Aussie Media Agencies Set To Use Programmatic For Their Audio Advertising
Study says 64% of agencies use programmatic for audio advertising. Not that…
IAB Apprehensive About Proposed Privacy Regulations
The IAB's submission to the government on privacy laws is an essential…
Aussie Digital Ad Spends Surge 42% Year-On-Year, Led By Video Advertising
Study finds Aussie digital ad spends surged 42% in 2021. Sadly no…
Guardian Australia Snags Best Cultural, Societal Or Consumer Behaviour Research Award At The 2021 IAB MeasureUp Awards
The Guardian Australia investing in a can of Mr Sheen & double-sided…
IAB Report Finds That Digital Advertising Vacancy Rates Have More Than Doubled From 2020
Want to make yourself instantly more employable? Simply adding the word 'digital'…
Ad Industry Responds To ACCC’s Ad Tech Report
The ACCC's latest report has everyone talking. That's not to say they…
IAB Opens Entries For The MeasureUp 2021 Research Awards
IAB Australia has opened the 2021 MeasureUP Research Awards for submissions to showcase quality…
New IAB Research Shows Uptick In Online Shopping, But Increased Consumer Expectations Of Brands
New research released today by IAB Australia and Pureprofile has found that marketers…
Australian Digital Advertising Reaches $11bn Milestone
The Australian digital advertising market has shrugged off any pandemic advertising woes…
IAB Releases Buyer’s Guide For DOOH
The IAB has released a buyer's guide for DOOH. Unfortunately, it doesn't…
EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
Moira Geddes, founder and director of independent food publication EATIVITY has been…
Programmatic Buoys OOH Market In COVID Impacted Year
Everyone needs to know about pDOOH, apparently. And that isn't an abbreviation…
Australia’s Digital Advertising Market Lifts 25.8% In March Quarter
IAB unveils Q1 digital spends. And B&T does warn it comes with…
IAB’s MeasureUp To Return In 2021
IAB's MeasureUp set for 2021 return. B&T strongly tipping that the words…
IAB Announces Strategic Review of Online Audience Measurement Services
The IAB dismisses the vertical, horizontal & the 360 and instead goes…
Podcasts, Programmatic And Potential: IAB’s 2021 State Of The Nation
This year's IAB State of the Nation Audio Summit was the first…
Nicole Bence Appointed Chair Of IAB Australia Board
Nicole Bence appointed chair of IAB board. And handed the all-important key…
Video Advertising Set To Outpace The Market In 2021
Video investment continues to significantly outpace the rest of the ad market…
Australian Digital Advertising Bounces Back 11.3% In Q3: IAB
IAB reports digital ad spends have bounced back higher than a fat…
IAB Launches Resources And Support For New And Niche Australian Publishers
IAB has announced several new measures specifically developed to support small and…
Australia’s Digital Advertising Market Shrinks 12% In Q2
Judging by the chap sliding down the arrow in this photo, this…
Google Presses Play On Programmatic Audio
If CV-19's given us anything, it's more podcasts than you could listen…
IAB Australia Calls On Industry To Adopt Programmatic Transparency Standards
IAB calls for programmatic transparency standards. Stops short of calling for a…
AANA, IAB & The MFA Agree On Steps To Improve Digital Advertising Transparency
Industry bodies agree on improving digital advertising transparency. Still secretly hate one…
IAB Study: Aussie Digital Advertising Slows, As Video Proves Star Performer
This was conducted by PwC & includes factual graphs. So, it's a…
