Marketing Mastermind Thomas Barta’s Secrets To CMO Success
B&T chats with marketing mastermind Thomas Barta! "Mastermind" a euphemism for not understanding everything he said.
B&T chats with marketing mastermind Thomas Barta! "Mastermind" a euphemism for not understanding everything he said.
The webinar can't compete with a conference's finger sandwiches, but at least you'll star at your own networking drinks.
Only 11% of CMOs say they've completed the digital transformation. Only 3% have actually completed a Byron Sharp book.
Finding your digital transformation journey all wicked witches and no road to Oz? Enjoy this flying monkey-free read.
Often regarded as a slow and drawn out process, the COVID-19 outbreak has forced many organisations to rapidly accelerat...
Here's the latest news from Pega. B&T has since corrected our ill-informed reference to Sega's Sonic The Hedgehog.
This expert argues that digital transformation starts with your behaviours. Not your trousers, as B&T had suspected.
This columnist argues digital transformation is about people & not technology. Great news if you're shit at technology.
Martech growth has led Salesforce's financials. Which isn't surprising given it's a purveyor of all things martech.
Here's more of B&T's reporting from the Adobe Symposium in Sydney, with emphasis given to the bits we could understand.
Forget the "zig zag", "inverted limbo" or even the "flying drop kick", it appears the "pivot" is your new business move.
B&T ranks juggling alongside watching paint dry. However, as this photo proves, all bets are off when there's monkeys.
Coke likes to "kiss the past hello", but it's unclear whether it does so with a smooch, a peck or some tonsil hockey.
Apparently, this was penned by a "global CMO". Which makes that person extremely important, meaning you should read it.
Is your marketing caught in 2014? Then this is an essential read before buggering off down the pub for the afternoon.