Digital Crew & StudyPerth Encourage Chinese Millennials To Step Out Of Their Box
While B&T questions why anyone would ever want to study in Perth, we give this campaign a solid A for trying.
Cancer Council Launches Sunscreen Campaign For Chinese Summer Via Digital Crew
It may be the first day of winter, but that's not stopping B&T running this sunscreen spot (albeit in Mandarin).
Why Aussie Companies Shouldn’t Advertise To Chinese Consumers In The Traditional Way
Is another of your failed KPIs to "get more Chinese customers"? Well, you'll be saying "我不会说中文" after this.
Opinion
