The Rise And Rise Of The ‘As A Service’ Model
Here's a top piece on data as a service model. And as…
2021 Data Predictions: What To Expect In The Year Ahead
Once again, data set to join omnichannel and full-service as the advertising…
Data Pooling: What Is It And Why Does It Work?
Nervous about a half pike with twist into the data pool? Tighten…
How Data Can Solve Your Churn Problems
Here's top tips on solving your churn problems. So, arguably of no…
Offline Data: Your Online Friend
Here's a story about online friends that makes no reference to Tinder,…
The Power Of Trust: Why Microsoft Advertising Is Ready For Life After Cookies
If 2020's remembered for anything it'll be the end of cookies. Pangolins…
Anonymised Vs Pseudonymised Data: What’s Right For You?
Here, B&T delves into anonymised and pseudonymised data. Tomorrow it's decaffeinated and…
The Dos And Don’ts Of Ethical Data
Here's the dos and dont's of ethical data. Although maybe the dont's…
How To Get The Most From Your First Party Data
Do you scrape the butter container for the very last skerrick? This…
The Data Economy: It’s All About Insights
If the smile on the face of the chap in the lead…
Time To Rewire Your Marketing Strategy For A Post-Pandemic World
Has CV-19 got your marketing strategy looking like a $20 Vinnies suit?…
Optus To Offer Customers Additional Data
Optus to offer customers additional data. They probably would've preferred a roll…
LiveRamp Launches ‘Safe Haven’ For Permission-Enabled Data Sharing
Liveramp has launched LiveRamp Safe Haven – a new platform that enables secure, permission-enabled…
Tired Of Hearing About Data Privacy? Cover Your Ears, Marketers
Data privacy is back in the news. And so are the bushfires,…
Optus To Help Bridge Digital Divide With ‘Donate Your Data’ Initiative
Look, it's a telco doing some actual good. And now there's a…
Study: Only 11% Of Brands Can Effectively Use Customer Data
Does the arrival of customer data lead to long silences and foot…
Tealium Launches Privacy Cloud With Focus On Data Security
Tealium has announced the launch of Tealium Private Cloud, the first private cloud…
Google Vows Not To Use Fitbit Data For Ads Following $3bn Acquisition
B&T was unaware of anyone still actually wearing a Fitbit since about…
How ‘The Great Hack’ Shocked Aussies And Set A New Standard For Ethics In Data
When Netflix released The Great Hack documentary earlier this year, many of us…
Dynata Launches Connected Platform To Improve Insights
First-part data provider Dynata has launched an end-to-end platform to simplify every step…
“We’re Very Sorry This Happened”: Twitter Admits To Using Security Data For Targeted Ads
Twitter makes one of the most memorable and articulate apologies since Corey…
If It’s Not Real-Time, It’s Too Late
If you don't get your message to customers in real-time, chances are…
Data, Data Everywhere, Nor Any Drop To Use
Despite the masses of data available from various channels, marketers are still…
oOh! Rebrands Digital Offering To Launch Data-Driven ‘Smart Reach’
Not one to rest on its laurels, oOh! launches 'Smart Reach'. However,…
Study: Hungry Jack’s And KFC The Preferred Fast Food Of Aussie Footy Fans
The Colonel has edged out Ronald McDonald among sports fans. Ronald was…
Nutrition Labels But For Data: Is This The Future Of Digital Marketing?
Can't make head nor tail of nutrition labels on the back of…
Accenture To Acquire Australian Analytics Firm Analytics8
Accenture to acquire Analytics8 which, judging by the name, is an analytics…
Why Marketers Need A Single Source Of Truth In The Age Of Data-Driven Marketing
Here's an opinion piece by Datorama's CMO Leah Pope. So expect plenty…
Whoops! Twitter And Facebook Fess Up To Ad Tech Security Blunders
Another day another trip to the naughty corner for the miscreant purveyors…
Kantar Launches Analytics Practice In Australia
It's funny how somethings go from daggy to cool. Daryl Braithwaite, the…
C-Suite Marketers Struggle For ROI When Using Location Data
Location data need not be creepy says this new report. Although, let's…
Google AUNZ Boss: Advertisers Need To Do More With Less Data
Is it all about the data, data and more data at your…
App That Shows You What You’ll Look Like As You Age Goes Viral But Raises Privacy Concerns
We've just used this ageing app on our editor. More proof he…
Data Security: Aussie Consumers Spend Less With Brands They Don’t Trust
Aussies are spending less on untrustworthy brands. Which, on closer inspection, should…
Clean Data That Leads To Precision Marketing? Who’d Have Thought
Modern marketing is all about building data-based profiles of consumers in order…
Facebook Hit With $5bn “Slap On The Wrist” Following Data Scandals
Facebook cop whopping $5 billion fine! Meanwhile, B&T editor still complaining about…
Facebook Launches Transparency Tool To Tell You Why You’re Seeing Targeted Ads
Zuckerberg puts world domination on hold for the moment to unveil new…
First Of A Kind Data Package Helps Car Brands Reach Audiences Like Never Before
Marketers and media buyers will be one step ahead of the game…
Are Our Devices Tapped?
Joseph Heller once said, "Just because you're paranoid doesn't mean they aren't…
Customers Expect A Connected Experience, So Why Are We Still Dealing In Silos?
B&T's tech writer is asking the big questions we all want to…