How To Transform Messy Customer Data Into Opportunity
Does your customer data look like a trifle assembled by a drunk…
Is ‘Dirty Customer Data’ Holding You Back?
This expert asks is dirty customer data holding you back? Well, give…
The CDP Shortcoming That The Industry Needs To Address
This expert casts an eye over CDP shortcomings. Sadly, shortcomings at networking…
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below)…
Five Ways To Be Data-Led And Customer-Obsessed
This blogger encourages brands to become more obsessed with customers, but not…
Can You Speak Data?
We're certainly fluent in gibberish, balderdash and claptrap here at B&T, but…
There’s Such A Thing As Having A Too Targeted Audience
If you turn away and scoff, you may be one of these…