How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use th...
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Five Ways To Be Data-Led And Customer-Obsessed
This blogger encourages brands to become more obsessed with customers, but not in a 'watch them sleep' kind of way.
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Can You Speak Data?
We're certainly fluent in gibberish, balderdash and claptrap here at B&T, but sadly data isn't part of the lexicon.
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There’s Such A Thing As Having A Too Targeted Audience
If you turn away and scoff, you may be one of these types.
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