How To Monitor Your Competitors On Social Media To Get Results
Rest assured, monitoring your competitor's social isn't creepy. Same can't be said about listening devices, however.
What 2021 Taught Us About Premium Digital Advertising
Has 2021 passed you by quicker than 2020 did? Here's all you missed in the last 12 months of premium digi advertising.
Recommended
“They Suggest Karaoke Or Painting”: Facebook Content Moderator Questions Support Systems
Despite containing it in the headline, this story isn't really about karaoke, which we sincerely apologise about.
Recommended
Video Marketing 101: Make The Most From Your Campaign
Want to turn your hand to video marketing? The first step's to read this. The second's a trip to Ted's World Of Cameras.
Partner Content
Evergreen Content Isn’t Trendy; It’s Timeless
This column explores the phenomenon of "evergreen content". And fear not, you don't need be Costa Georgiadis to read it.
Quit Blaming The Goldfish For Your Content Failing: Long-Form Content Is Here To Stay
In this opinion piece, J. Walter Thompson Worldwide content marketing and social media strategist Zeina Khodr (picture...
Opinion
Five Strategies Top Marketers Use To Make Their Content Work Harder
Content marketing limper than month-old celery? Well, read this. And, yes, we could've been far ruder with that simile.
Opinion
What The Hell Is Content Anyway?
This maverick columnist is arguing what actually constitutes content. And, to his credit, it makes rather good content.
Recommended
Publishers Set To Take On Agencies With Branded Content & Even Their Own Ads
This piece from The Wall Street Journal tickled our fancy so much that we pressed Ctrl + C, Ctrl + X and Ctrl + V.
Opinion
What A Career In Advertising Has Taught Me
Our career has taught us but two things: how to doctor a fake taxi expense claim and "eat free" from the staff fridge.
Opinion
What Agencies And Clients Must Do Differently To Succeed: Forbes
The shift to analytics-driven marketing and technology-enabled business growth has changed the nature of advertising age...
Survey: 92% Of Aussie Agencies Now Doing People-Based Media Buys
Haven't a clue about people-based advertising? Well, here's an infographic that may or may not help de-mud your waters.
Australia Pulls Rank In Warc 100, Snags Fifth Spot Overall
Aussie agencies do remarkably well on world stage. So you can now charge clients more and give yourself a pay rise.
Some 44% Of Adland Employees Are Working On Plans To Start Their Own Agency
Do you dream of being your own boss and beating staff with a stick? Apparently you're not alone says this new survey.
Recommended
Will Adland Go The Way Of The Music Business?
Customers are telling brands how to think rather than the other way 'round. And that's ugly, ugly news for agencies.
Opinion
How Social Media Is Switching The Power From Agencies To Brands
With social media giving brands instant feedback on campaigns, are agencies at risk of becoming irrelevant?
Recommended
All Agencies Are Creative Agencies
All agencies need to be creative agencies thanks to technology, says OMD UK's creative director at CES.
Tropfest: A Study In Innovating On A Tiny Budget
From the entrants to the event itself, Tropfest has plenty to teach the industry.
Recommended