Linear TV Decline ‘The New Norm’ But Will Other Brands Follow Pepsi’s Lead?
Marketers are ditching long-term brand stuff for short-term sugar hits, and TikTok has a sea shanty for all of them.
Marketers are ditching long-term brand stuff for short-term sugar hits, and TikTok has a sea shanty for all of them.
Further proof of the power of the 30 Under 30 award! Not to mention its ability to create resentment in colleagues.
Rory Heffernan takes on GM duties of Atomic 212° Melbourne. And explaining AFL to the Sydney office.