The New Wrongs-Of-Passage When Advertising To The Ys
This column comes with tricks & pointers on marketing to Gen Ys, and thankfully not one mention of avocado on toast.
This column comes with tricks & pointers on marketing to Gen Ys, and thankfully not one mention of avocado on toast.
B&T's marketing to the Y gurus are back with their latest column. And pull out the yoga mat, as this has added guruism.
If men are from Mars and women are from Venus, we have no idea where the Ys are from. Perhaps this will reveal all?
Does the mere thought of those wretched Gen Ys have you crushing Prozac in gin? Find relief in this stress-free read.
The Ys aren't drinking wine, apparently. Which begs the question: how do they embarrass themselves at dinner parties?
Is your job about to be replaced by a super-computer? Well, you need to read this (although it's not that reassuring.)
Is your job to sell stuff to the Ys? Do you do the same thing over & over with no success? Have we got the read for you.
Do those bloody Millennials simply refuse to buy any of your stuff? Could it be your advertising sucks asks these gurus?
Do you find the Gen Ys a befuddling mix of contradiction? Then you'll laud this columnist's view that argues just that.
Do all your tricks for marketing to Millennial men no longer work? You'll have a new cape and wand after reading this.
The Ys are being labelled the Peter Pan generation. Not because of their pixie ears more their refusal to leave home.