Make Me Laugh, Make Me Cry, Be Bloody Useful: Mars CMO
Completely befuddled by what your clients actually want from you? Here, Mars' marketing boss gives indispensable advice.
Completely befuddled by what your clients actually want from you? Here, Mars' marketing boss gives indispensable advice.
Clients who treat agencies like caged lions & beat them with sticks & chairs can't expect good work says this top CMO.