emma’s Media Planning Tool Enables Planners To Identify Readership Life Of Magazines
Australia’s cross-platform audience insights survey emmaTM (Enhanced Media Metrics Australia), will launch an enhanced...
Mags Unite To Push Newsagecy Sales
The Magazine Publishers of Australia (MPA) today announced in 2016 the country’s biggest publishers will unite with a ...
Magazine ROI Has Been Underestimated In The Past: Millward Brown
Like Geoffrey Edlesten's recent string of fiancees, new research shows mags are punching well above their weight too.