“Aussie Marketers Need To Become More Paranoid”: Oracle’s Will Griffith
Work in marketing & secretly think everybody in the office hates you? Harness the paranoia for good argues this person.
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The 6 Questions Marketers Must Answer To Achieve Programmatic Success
A bit befuddled by programmatic but too scared to admit it? Well, consider this your own martech confessional booth.
Why Programmatic Advertising Delivers Results
In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos (pictured...
Opinion
It’s The Bloody Truth… Data Saves Lives
We sent a Travel Weekly journo to an Oracle roundtable & this top article proves our joke has spectacularly backfired.
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Oracle Marketing Cloud Enhances Global Data Offering With New Partnership
Oracle Marketing Cloud today announced a new partnership with data marketing company Eyeota to help clients improve ROI ...
Twitter Rejected From Trump’s Tech Meeting Over Failed Emoji Deal
Trump gathered the world's greatest tech minds in the one room & still nobody could get the PowerPoint preso to work.
Oracle Unveils New Marketing Cloud Capabilites To Improve Lead Generation
Oracle has announced some new enhancements for its Marketing Cloud designed to simplify digital marketing and empower ma...
Oracle Announces Marketing Enhancements For Data Management Platform
Having trouble managing the audiences you market to? Check out these fancy new enhancements from Oracle.
Cloud Technology Unearthing “The New Marketer”: NRMA
B&T invited to top-level marketers lunch. We managed to butter the roll and file a story at the same time. How's that?
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Oracle Marketing Cloud Launches Cross-Channel Orchestration Canvas
Marketers are able to more quickly and easily deliver personalised experiences at scale.
The Three Trends Driving Ad And Martech Together (& What It Means For Adland)
Will the merging of ad & martech prove adland's ultimate Armageddon? Yes, we embellished that a bit so you'd read this.
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Why The Merger Of Adtech & Martech Is Inevitable (& Will Change Everything)
It's rare B&T publishes anything stamped "must read", but if we had said stamp we'd use it on this "must read" read.
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Big Data: Saving The Planet One Megabyte At A Time
We nicked this story from our sister site Which50, because we don't like Mondays and nobody's gonna go to school today.
Opinion
Oracle Announces Major Upgrades Across Its Cloud Services, Emphasises Security
B&T's man on the ground is reporting direct from Oracle's Las Vegas conference. And reading this he even appears sober.
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The Dark Side Of Email Deliverability
Do you decry email deliverability the very work of Satan himself? Well, you'll enjoy this column by a likeminded fellow.
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How Much Do Tech Companies Pay To Protect Their CEOs?
Thinking of organising a professional hit on Mark Zuckerberg or Eric Schmidt? Then you really need to read this first.
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Oracle To Acquire Software Business Maxymiser
On August 20th, 2015, Oracle announced that it signed an agreement to acquire software business Maxymiser, extending Ora...
Jetstar Flies With Oracle Marketing Cloud
Oracle and Jetstar have teamed up in an Australian first with the launch of an interactive email marketing campaign for ...