Five Tech Trends All Aussie Marketers Must Know To Thrive
Here are five tech trends every marketer needs to know. Add in "changing the printer cartridge" as a bonus sixth.
The Trade Desk Launches New Campaign To Find Australia’s Best Tech Experts
The Trade Desk is basically Morpheus, and they need a Neo. Fulfil your destiny and be "The One" they seek.
Lotame’s Luke Dickens Predicts The Digital Advertising Landscape For 2022
Lotame MD predicts the digital advertising landscape & that's despite a sixth place in last year's office footy tipping.
ACCC’s Rod Sims: Google’s Conduct “Has Lessened Competition For Ad Tech Services”
Rod Sims would be an absolutely fascinating person to sit next to at any dinner party. Despite eating with his elbows.
Smart Accelerates CTV Growth Ambitions Via Publica Partnership
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accele...
Google Says Its Ad Tech Directly Supports 15,000 Jobs In Australia
Google's ad tech now keeps 15,000 Australians employed, which is enough to fill a medium-sized suburban sports stadium.
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Explained: The ACCC’s Latest Plan To Control Google & Its Ad Tech Dominance
Confused by the ACCC's Google announcement this morning? This is like a personal cheatsheet penned to your inner thigh.
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Clean Up On Aisle Ad Tech! How We Can Fix The Supply Chain
Look, it's expert tips on fixing tech's supply chain that don't require rubber gloves, a plunger and a bottle of Drano.
Partner Content
Separate Or Dissipate? Can Changes To Data Sharing Change Ad Tech
The hot topic of data sharing & ad tech discussed here. Well, in terms of hotness, it's service station meat pie "hot".
Opinion
28% Of Display Advertising Spend Goes To Ad Tech Services: ACCC Inquiry
Some 28% of display ad spend goes to the ad tech giants. Which explains the excellent sandwiches at their conferences.
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Busting Six Of The Biggest Ad Tech Myths
Here, six of ad tech's biggest myths get expertly busted. There was a seventh, but it turned out to possibly be true.
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Gartner’s Ad Tech Magic Quadrant: Everything You Need To Know
B&T just had a go at Gartner's ad tech magic quadrant & now we're stuck with rabbits & doves running amok in the office.
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Google Lifts The Lid On Ad Revenue Sharing
Google has drawn back the curtains on its ad tech, revealing just how much money news publishers make when they advertis...
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Free TV Calls For Ad Tech Transparency
Free TV is calling for ad tech transparency. It's also calling for a Bardot reunion, however, Sophie Monk is not buying.
ACCC Ad Tech Inquiry: Here’s What They’re Saying
This is like being a "fly on the wall" at the ACCC Ad Tech Inquiry. Plus, you don't need to buzz around dog excrement.
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Is A ‘Transparent’ Ad Tech Supply Chain Plausible?
Do transparent ad tech supply chains keep you awake at night? Find perfect slumber with this read.
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Unruly Unveils Data On How CV-19 Is Reshaping Consumer Consumption, Spending & Ad Preferences
Tech company Unruly unveils latest CV-19 data and possibly apt description for most people's hairdos at the moment.
ACCC Commences Ad Tech Inquiry
ACCC commences ad tech inquiry. B&T unsure what happened to all its previous ad tech inquiries.
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