DoubleVerify Report Finds ANZ Ad Fraud Up By 14%
Latest study shows ad fraudsters are becoming more canny. Still wearing cheap…
Digital Ad Spend Lost To Fraud To Reach $94.4 Billion Globally in 2022
Ad fraud continues to be a massive problem. On the upside, it…
Stopping Ad Fraud: Who’s Responsible?
This article asks who is responsible for ad fraud. At the risk…
Facebook Launches Ad Fraud Lawsuit
Zuckerberg's decision to buy a parking spot at the local courthouse again…
Phone Battery Drained? Might Be Ad Fraud
Phone battery drained? Well, it may well be ad fraud. Or, you…
Pixalate Says 30% Of Programmatic Ad Impressions In Australia Are Invalid… So Is Online Advertising A Scam?
Well, this puts the fraudulent cat amongst the programmatic pigeons. Or, is…
Have Your Google Ads Been Performing Well Lately? Be Careful, The Impressions Could Be Fake
Google once again under the microscope and this time you can even…
The Problem With Brand Safety In Mobile Advertising
When the issue of brand safety arises, do you say "piffle", "knockers"…
In-App Programmatic: What It Is, How It Works And Why It’s Taken Off
Does wondering how in-app programmatic works keep you awake at night? Could…
Machine Learning: The Knockout Needed To Beat Ad Fraud
This columnist says AI could bring about the end of ad fraud.…
What’s The Cost Of Ad Fraud? Try $42 Billion
What's the annual global cost of ad fraud? Well, you should know…
AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops
AppNexus, the world’s leading independent advertising technology company, has announced a partnership…
“Ad Fraud’s Now One Of The Most Profitable Criminal Enterprises In The World”
It appears the ad industry's now fuelling two of the planet's biggest…
Ad Fraud: A Problem We Can Solve
Unlike B&T's mystery office farter, this columnist argues ad fraud is a…
IAB Australia Tackles Ad Fraud Head-on With New Global Initiative
IAB Australia has announced it has been working with major Australian publishers, agencies and…
Fraud & Faulty Programmatic Will Force Brands To Take Media In-house, Says Industry CEO
To balance the daftness, B&T also brings you proper articles identifying serious…
Ad Fraud Will Be A $44 Billion Industry By 2022
Even we admit ad fraud speculation stories can be tedious. However, on…
InMobi’s Anne Frisbie On Ad Fraud
B&T sat down for a chinwag with InMobi’s Anne Frisbie who thought…
Brands Shouldn’t Be Satisfied With Satisfied Customers
It's not enough to just have satisfied customers. Brands need to go…