Digital Ad Spend Lost To Fraud To Reach $94.4 Billion Globally in 2022
Ad fraud continues to be a massive problem. On the upside, it appears those Nigerians are starting to get the message.
Stopping Ad Fraud: Who’s Responsible?
This article asks who is responsible for ad fraud. At the risk of sounding glib, would it not be the fraudsters?
Recommended
Facebook Launches Ad Fraud Lawsuit
Zuckerberg's decision to buy a parking spot at the local courthouse again proving a good one.
Recommended
Phone Battery Drained? Might Be Ad Fraud
Phone battery drained? Well, it may well be ad fraud. Or, you could just have a crappy old phone that needs updating.
Recommended
Pixalate Says 30% Of Programmatic Ad Impressions In Australia Are Invalid… So Is Online Advertising A Scam?
Well, this puts the fraudulent cat amongst the programmatic pigeons. Or, is that programmatic cat & fraudulent pigeons?
Recommended
Have Your Google Ads Been Performing Well Lately? Be Careful, The Impressions Could Be Fake
Google once again under the microscope and this time you can even see Sergey Brin's nasal hairs.
The Problem With Brand Safety In Mobile Advertising
When the issue of brand safety arises, do you say "piffle", "knockers" or "wandango"? Time to get serious with this.
In-App Programmatic: What It Is, How It Works And Why It’s Taken Off
Does wondering how in-app programmatic works keep you awake at night? Could be that, or just indigestion.
Machine Learning: The Knockout Needed To Beat Ad Fraud
This columnist says AI could bring about the end of ad fraud. Hopefully, it takes a big stick to those Nigerians, too.
Opinion
What’s The Cost Of Ad Fraud? Try $42 Billion
What's the annual global cost of ad fraud? Well, you should know it after B&T revealed the answer in the headline.
AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops
AppNexus, the world’s leading independent advertising technology company, has announced a partnership with the cyberse...
“Ad Fraud’s Now One Of The Most Profitable Criminal Enterprises In The World”
It appears the ad industry's now fuelling two of the planet's biggest illegal activities: marching powder & ad fraud.
Recommended
Ad Fraud: A Problem We Can Solve
Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.
Opinion
IAB Australia Tackles Ad Fraud Head-on With New Global Initiative
IAB Australia has announced it has been working with major Australian publishers, agencies and tech vendors to impleme...
Fraud & Faulty Programmatic Will Force Brands To Take Media In-house, Says Industry CEO
To balance the daftness, B&T also brings you proper articles identifying serious industry issues, as boring as that is.
Ad Fraud Will Be A $44 Billion Industry By 2022
Even we admit ad fraud speculation stories can be tedious. However, on a tedium scale, we're calling this one a five.
Recommended
InMobi’s Anne Frisbie On Ad Fraud
B&T sat down for a chinwag with InMobi’s Anne Frisbie who thought only half of our questions were poor & unresearched.
Recommended
Brands Shouldn’t Be Satisfied With Satisfied Customers
It's not enough to just have satisfied customers. Brands need to go above and beyond to achieve customer nirvana.
Opinion