Taco Bell is going all-out in the promotion of its returning Nacho Fries to US restaurants, unveiling a big-budget campaign that plays homage to cult sci-fi films such as Blade Runner and Demolition Man.
The ad plays out like a movie trailer and despite its seemingly serious nature, dystopic even, the campaign still manages to poke a heap of fun at itself.
Titled “Web of Fries II: Franchise Wars” the ad’s the work of New York creative agency Deutsch and is out to promote the returning menu item. Apparently, when Nacho Fries were last released for a limited time there was customer fury when the salty chip and accompanying dipping sauce was removed from the menu.
Check out the fun spot below: